Course Descriptions

Pick a day to learn what's happening.

Wednesday: Full Day Pre-Conference Sessions

Additional tuition will be added to your registration when you enroll in one of the Wednesday sessions.

Melanie Duncan FAADOM

Melanie has been in Practice Management for over 30 years, Dental Practice Coaching for over 7. In 2008 Melanie was awarded AADOM’s Office Manager of the Year Award.

Melanie developed AADOM’s Office Manager 101 curriculum as a tool to help new office managers, or team members new to dentistry, build a foundation as they grow in their role. She has authored several articles and has previously served the Dale Foundation as a Subject Matter and Content Expert when putting together a several of the courses in AADOM’s fellowship program. Melanie’s relationship with AADOM and the dental community has given her the ability to pay forward by sharing the expertise she’s acquired over the years. Her motto is “increase your give” and it rings true as Melanie is the personification of giving!

OM101 - Up Close and Personal

Speaker: Melanie Duncan, FAADOM

Are you a new office manager, or are you new to dentistry in general? Our Office Manager 101 session might be just what you need!

If you answer yes to any of these questions, then this course is for you:

    • Are you a new office manager feeling overwhelmed?
    • As a new office manager, would you like to understand what not only you, but your entire team should accomplish each day?
    • Do you want to learn how to lead people you don’t know?
    • Would you like to discover how to lead those who were once your peers?
    • Are you unsure how to write & introduce policies and procedures for your team?
    • Would you like guidance on finding and understanding your practice’s numbers?

Want answers to these questions and many more? Join Melanie Duncan, FAADOM along with your peers in an up close and personal way.

Attendees must complete and successfully pass a final quiz to earn certificate of completion.

Full Day Session Cost $299
When combined with conference registration – Course is $199
8:00am – 4:00pm
Includes Breakfast and Lunch
Approved for 7 CE towards AADOM Designations
Session is also approved for AGD/PACE CE

Teresa Duncan, MS, FAADOM

With over 20 years of healthcare experience, Teresa addresses topics such as Insurance Coding, Office Manager Training and Revenue Growth and Protection. She is a Fellow of the American Association of Dental Office Management. Her memberships include the Association of Certified Fraud Examiners, National Speakers Association and the Academy of Dental Management Consultants. She was recently named one of the Top 25 Women in Dentistry. Teresa received her Master’s Degree in Healthcare Management.

AADOM LIVE Course - Recognized Benefits/Insurance Coordinator

Speaker: Teresa Duncan, MS, FAADOM

Are you responsible for handling the insurance processes in your practice? Why not become an AADOM Recognized Insurance/Benefits Coordinator as part of our certificate program.

Course Learning Objectives:

  • Discover benefit types encountered in the dental office
  • Understand how to confidently discuss coverage with the patient
  • Prepare for the most commonly encountered clauses and coverage types
  • Learn the importance of both clinical and admin documentation
  • Identify which reports to utilize to efficiently manage insurance

Attendees must complete and successfully pass a final quiz to earn certificate of completion.

Full Day Session Cost $299
When combined with conference registration – Course is $199
8:00am – 4:00pm
Includes Breakfast and Lunch
Approved for 7 CE towards AADOM Designations
Session is also approved for AGD/PACE CE

Dana Watson, FAADOM

Dana is an AADOM Fellow and a member of the Academy of Dental Management Consultants as well as the Speaking & Consulting Network. After teaching high school science for ten years, Dana moved to dentistry and has been working in the dental field for over fifteen years. She is the owner of Distinction Dental Management Systems and enjoys teaching foundations of excellence for the dental team and building leaders and liaisons within the dental practice. Dana is also an active practice manager her husbands dental practice in her home town of Nashville, Tennessee.

AADOM LIVE Course - Recognized Treatment Coordinator

Speaker: Dana Watson, FAADOM

Presenting treatment to patients can be one of the most feared roles in the dental office. Is this because we must have difficult financial conversations?

Presenting treatment to patients can be one of the most feared roles in the dental office. ls this because we must have difficult financial conversations? Or is it because so many dental team members lack the training to feel completely comfortable in “selling” treatment? Whatever the case may be, this course will prepare attendees so they feel fully equipped and comfortable presenting treatment and gaining a higher percentage of acceptance. The more prepared the treatment coordinator is, the better one can help patients understand and appreciate the dental care being offered. The higher the treatment acceptance, the greater the profitability for the practice.

Attendees must complete and successfully pass a final quiz to earn certificate of completion.

Full Day Session Cost $299
When combined with conference registration – Course is $199
8:00am – 4:00pm
Includes Breakfast and Lunch
Approved for 7 CE towards AADOM Designations
Session is also approved for AGD/PACE CE

Paul Edwards, Grace Godlasky, Tiana Starke

Paul Edwards is the CEO and co-founder of CEDR HR Solutions, a leading provider of on-demand HR support for dental practices of all sizes and specialties across the United States.

With over 25 years of experience as a manager and business owner, Paul is well-known throughout the dental community for his expertise when it comes to solving HR issues that impact dental practice owners and managers. He specializes in helping dentists successfully handle employee issues and safely navigate the complex and ever-changing employment law landscape through his company’s customized employee handbooks and support center.

Paul is the author of HR Base Camp, a blog and podcast channel for dentists and healthcare providers. He is also a featured writer for The Profitable Dentist, Dentistry IQ, and Dentaltown. He is a contributor to the ADA‘s GPS program and regularly speaks at dental seminars, conferences and CE courses across the country, including AADOM.

Grace Godlasky has been an attorney with CEDR Solutions for over four years. She has helped CEDR members with every type of HR and employment law issues as a Solution Center Advisor, and more recently has moved into the role of Solution Center Manager. Grace graduated cum laude from Georgia State University’s School of Law. Prior to attending law school, Grace received her paralegal certificate from Emory University and worked as a paralegal for a large law firm in Atlanta, GA. She currently lives in Tucson, AZ with her husband, two children, and beloved dog, Kermit.

Tiana Starke is an HR Professional with almost a decade of experience specializing in employment-based immigration advisement and HR Compliance. She was certified by the Society of Human Resources Management as a Certified Professional in 2016, and graduated magna cum laude from the University of Central Missouri.
A Kansas City native, Tiana has worked for two leading hospitals in the Kansas City-area in an HR capacity, so it was a dream for her to move to sunny Tucson and be able to provide HR consultation to many of our dental and medical providers. Tiana is an active member of the Society for Human Resource Management (SHRM) and was a SHRM Advocacy Captain, representing her former congressional district on Capitol Hill three years in a row, lobbying for employment law reform to help both employers and employees find fair common ground. She currently resides in Tucson, AZ and enjoys drumming her heart out as a Pound Fitness class instructor and exploring the natural beauty of the desert in her spare time.

AADOM LIVE Course - Recognized HR Coordinator

Speakers: Paul Edwards, Grace Godlasky, Tiana Starke

Do you oversee the day to day functions of human resources in your practice? Have you considered becoming an AADOM Recognized HR Coordinator as part of our certificate program?

Course Learning Objectives:

  • Learn how to build (and keep), your rockstar team
  • Receive guidance on how to protect your practice and preserve employee dignity when you say “so long”
  • Discuss progressive coaching and how to make tough employee conversations easier on everyone
  • Identify great communication skills that make great managers
  • Discover how to engage your employees to improve your practice
  • Learn how to manage smarter with helpful employee handbook policies

Attendees must complete and successfully pass a final quiz to earn certificate of completion.

Full Day Session Cost $299
When combined with conference registration – Course is $199
8:00am – 4:00pm
Includes Breakfast and Lunch
Approved for 7 CE towards AADOM Designations
Session is also approved for AGD/PACE CE

Rachel Wall, RDH, BS

As an international speaker, coach and owner of Inspired Hygiene, Rachel has guided thousands of dental professionals to elevate their hygiene services and systems while driving profits to the bottom line and developing empowered, engaged hygienists. She is a past recipient of the Dental Excellence Award from DrBicuspid.com for “Most Effective Dental Hygienist Educator” and has been named one of the Top 25 Women in Dentistry by Dental Products Report. Her book “Return on Hygiene” has been called the Hygiene Benchmark Bible and used by dentists all over North America to uncover the true potential of their hygiene teams.

AADOM LIVE Course - Recognized Hygiene Coordinator

Speakers: Rachel Wall, RDH, BS

We all know how challenging it can be to manage the hygiene schedule, but also how beneficial it is to the practice when it’s done correctly. If you want to feel more comfortable with managing the hygiene schedule in your practice why not become an AADOM Recognized Hygiene Coordinator as part of our certificate program?

Course Learning Objectives:

  • Understand key hygiene metrics
  • Discuss basic hygiene schedule engineering
  • Review hygiene appointment flow
  • Identify clinical standard of care
  • Understand co-diagnosis: how to guide docs to lead and empower their hygiene team
  • Discover how to keep patients active in recare
  • Discuss hygiene compensation models
  • Review hygiene production & profitability

Attendees must complete and successfully pass a final quiz to earn certificate of completion.

Full Day Session Cost $299
When combined with conference registration – Course is $199
8:00am – 4:00pm
Includes Breakfast and Lunch
Approved for 7 CE towards AADOM Designations
Session is also approved for AGD/PACE CE

Jonathan Bass, Angela Byrnes, Jena Pender, Whitney Speir, Jeff White

Jonathan Bass is a Marketing Manager at RevenueWell. He’s known around the office as a Swiss Army Knife marketer, meeting deliverables everywhere from sales to product to marketing (and all points in between). Jonathan went to AADOM 2018 and has never been the same. He lives by the motto, “Life’s a giggle, so let’s party.” More than anything in the world, Jonathan enjoys writing about himself in the 3rd person.

Angela Byrnes is the Director of Client Services for Roadside Dental Marketing and is obsessed with practical and efficient solutions that exceed client goals. Before Roadside, Angela devoted more than 23 years to the dental industry. She led high production at multi-doctor practices, managed offices, and was a dental assistant. Eventually, she honed in her passion for practice management and consulting, and naturally gravitated toward Roadside due to its specialization in dental marketing In just three years with Roadside, Angela has helped transcend all previous profit margins at rates her clients have never thought possible. She problem-solves intimidating challenges (such as getting a dental team to view marketing as part of their job) with interactive, easy, and rewarding action plans. Simply put, Angela loves to share her marketing knowledge, tools, and expertise to help dentists grow their practices!

With more than 15 years in marketing and design, Whitney Speir is the Marketing Director for Roadside and LOVES helping practices nationwide learn how to implement simple marketing strategies that get BIG results. A self-described “marketing nerd” (glasses and all), Whitney is passionate about helping dental teams discover real-world strategies that can help grow their referrals, reviews, rankings, and overall revenue.

Jeff White helps dental professionals all over the country grow their practices. Working primarily in Texas, he understands the challenges that dental teams face day to day. Always on top of new trends, Jeff finds joy in equipping practices with the tools they need to be successful in such a rapidly evolving field.

AADOM LIVE Course - Recognized Marketing Coordinator

Speakers: Jonathan Bass, Angela Byrnes, Jena Pender, Whitney Speir

Marketing is a fast-moving, evolving science … and can be a daunting task for most dentists. As a trained marketing coordinator, you’ll be equipped with the resources and know-how to confidently lead your practice in growing a presence online and in your community.

Marketing is a fast-moving, evolving science … and can be a daunting task for most dentists. As a trained marketing coordinator, you’ll be equipped with the resources and know-how to confidently lead your practice in growing a presence online and in your community. Join us for a fun and in-depth full day of training and learn invaluable marketing skills that will help your practices thrive and grow. Course Topics

  • Creating a marketing culture in your practice
  • Engaging your doctors and team, and ensuring buy-in
  • Identifying your UVP (unique value proposition) and building your own dental brand
  • Conducting hands-on marketing research
  • Online marketing — SEO/ SEM basics, website must-haves, online reviews, and more!
  • Community and grassroots marketing
  • Internal marketing for patient retention
  • Measuring your effectiveness and progress
  • Creating a marketing calendar and budget to keep you on track

Attendees must complete and successfully pass a final quiz to earn certificate of completion.

Full Day Session Cost $299
When combined with conference registration – Course is $199
8:00am – 4:00pm
Includes Breakfast and Lunch
Approved for 7 CE towards AADOM Designations
Session is also approved for AGD/PACE CE

Debra and Dr. Ross Nash

Debra Engelhardt-Nash is a dental consultant and team trainer. She has been in dentistry over 30 years and has presented workshops nationally and internationally for numerous organizations. Debra has written for several dental publications and has been honored twice as author of the year for her contributions to dental journals. She is a founding member and served three terms as President of the Academy of Dental Management Consultants. She is a board member of the American Academy of Dental Practice, an advisor for Dentistry Today magazine and serves on the Practice Management Advisory Board for the American Dental Association.

Debra has been listed in Dentistry Today as a Leader in Continuing Dental Education and Dental Consulting for over ten years. She was awarded the American Dental Assistants Association Distinguished Service Award and honored in 2014 as one of the Top 25 Women in Dentistry. She is a recipient of the Gordon Christensen Outstanding Lecturer Award.

Debra is co-founder of The Nash Institute for Dental Learning located in Huntersville, NC. Since 1997 she and her husband, Dr. Ross Nash have been conducting post graduate training programs in cosmetic and esthetic dentistry, full mouth rehabilitation and dental business training.

Ross Nash was an engineer before he was a dentist. After working with dyes and polymers in the textile industry for 5 years, he went back to dental school at the University of North Carolina Chapel Hill and graduated at the age of 31. He has focused his general practice in the areas of cosmetic and esthetic dentistry since 1980. Dr. Nash continues to work full time in his general practice in Huntersville, NC – a suburb of Charlotte.

He has written for many dental publications. He has also authored a chapter on direct restorations for two textbooks. Dr. Nash is a consultant for manufacturers, helping revolutionize materials and techniques used by dentists across the country. He speaks nationally and internationally on cosmetic and esthetic and full mouth rehabilitation dentistry and his dental photography has been used to illustrate product and techniques for many dental manufacturers.

Dr. Nash is a member of the ADA, the Charlotte Dental Society and North Carolina Dental Society, and the AGD. He is a diplomat for the American Board of Aesthetic Dentistry. Dr. Nash is also an accredited fellow in the American Academy of Cosmetic Dentistry. He has been an adjunct professor at Baylor University, Medical College of Georgia and New York University School of Dentistry.

Together, with his wife, Debra Engelhardt-Nash, he founded The Nash Institute for Dental Learning in 1997 – teaching doctors all over the US, Canada and worldwide in cosmetic and esthetic techniques.

Dental Spouse Business Network Full Day Retreat

Dr. Ross Nash and Debra Engelhardt-Nash

Exclusively for dental spouses and dentists.

“Yes, Dear”
Building the Practice Together

Working with your spouse surely has an impact on your personal relationship and your business. It means understanding the challenges and appreciating successes in way that only someone working in the practice could.

Working with your spouse surely has an impact on your personal relationship and your business. It means understanding the challenges and appreciating successes in way that only someone working in the practice could. Working with our spouse provides the added benefit of having your biggest fan by your side. This becomes especially important when navigating difficult seasons in business, but it’s also made sweeter when you get to celebrate the success. Learn how working and building the practice together can make your practice and your personal relationship thrive. This workshop will provide tools and tips to reap the benefits of working side by side.

This session is limited to dental spouses – registration will be confirmed.

Full Day Session Cost $299
When combined with conference registration – Course is $199
8:00am – 4:00pm
Includes breakfast and lunch
Approved for 7 CE towards AADOM Designations
Session is also approved for AGD/PACE CE

Thursday Morning Keynote

Gary Zelesky

Gary Zelesky is an executive coach and internationally recognized keynote presenter with more than 25 years of multi-faceted experience that has enabled him to challenge executives and staff to achieve more than they dreamed possible. He is a passionate, progressive and professional speaker that invests in the lives of others through one -on-one relationship-building to help people see their self-imposed barriers and restraints that are preventing them from achieving greater things. He enables leaders to understand their personal desires and leverage the energy created by pursuing their personal ambitions in a professional setting.

The Passion Cycle for Dentistry and Life

Keynote Speaker: Gary Zelesky

Leaders… how do you measure passion, productivity, profit and pleasure in the workplace?
Leaders… what is the secret sauce to self-motivation, increased gratitude and team buy in?
Leaders… when is the perfect time to become amazing?

Gary Zelesky will help you connect the dots and to learn how to bring what’s important at home to the practice and use it to obtain optimum energy performance.  PASSION IS THE KEY.   The process is simple… the impact is power!

Leaders… how do you measure passion, productivity, profit and pleasure in the workplace?
Leaders… what is the secret sauce to self-motivation, increased gratitude and team buy in?
Leaders… when is the perfect time to become amazing?

Gary Zelesky will help you connect the dots and to learn how to bring what’s important at home to the practice and use it to obtain optimum energy performance.  PASSION IS THE KEY.   The process is simple… the impact is power!

Course Learning Objectives:

  • Passion: Tap into the “Human Spark” that ignites every team member… not just for a day, but for a lifetime.
  • Productivity: Understand the difference between staying busy and being intentional.
  • Profit: Learn how to increase profit and lower overhead in specific areas:
    • Relational profit through creating high levels of team synergy.
    • Financial profit by performing fewer mistakes and creating higher levels of positive accountability.
  • Pleasure: Discuss the keys to creating a pleasurable working environment by having an “R” rated team.

Thursday Afternoon: Educational Sessions

Gary Zelesky

Gary Zelesky is an executive coach and internationally recognized keynote presenter with more than 25 years of multi-faceted experience that has enabled him to challenge executives and staff to achieve more than they dreamed possible. He is a passionate, progressive and professional speaker that invests in the lives of others through one -on-one relationship-building to help people see their self-imposed barriers and restraints that are preventing them from achieving greater things. He enables leaders to understand their personal desires and leverage the energy created by pursuing their personal ambitions in a professional setting.

The E.N.C.O.R.E. Principle How to Think Like a Rock Star!

Speaker: Gary Zelesky

How important are substantial referrals, increased sales, more top-rated Rock Star team members and increased profits? Why do some team members maintain high levels of momentum in the day-to-day mundane work environment? How vital is it that the entire team leaves patients wanting more not less of them?

How important are substantial referrals, increase sales, more top-rated Rock Star team members and increased profits? Why do some team members maintain high levels of momentum in the day to day mundane work environment? How vital is it that the entire team leaves patients wanting more not less of them?

Gary Zelesky lives the ENCORE Principal every day of his life. He sells himself which is the foundation of any successful business. What are the 6 power keys that will change the way people see themselves, co-workers and today’s savvy consumer? Knowing how to develop amazing stage performance in the work place and connect immediately with patience’s individual’s style is more important than price, product, marketing or territory.

Course Learning objectives:

  • Discuss the 6 attributes that staff members have in common with Rock Stars
  • Learn how to have an amazing stage presence each and every work day.
  • Discover how to achieve harmony and maintain diversity in the team.
  • Understand how to Creating staff loyalty.
  • Learn how to Rock Your Way to more referrals and increased profit.
  • Review The Green Room… Secrets of Rock Star Staff Meetings!
Lois Banta
Lois Banta is CEO, President and Founder of Banta Consulting, Inc. From terrified dental patient to popular international speaker and dental consultant, Lois has been involved in dentistry for more than 30 years. Her SCI approach – See, Commit, and Implement – has allowed her to take practices from mediocrity to excellence. A no-nonsense approach and tenacity have earned this 5 ft. tall dynamo the apt reputation, “Ten Foot Tall & Bullet Proof.” As a staff trainer and team builder, Lois effectively teaches the dental team how to move in the same direction while performing their individual tasks. Her recipe for success is applied to practices of all sizes and her program is an essential for dentists who are committed to reaching their potential.

Empower Your Practice…Know Your Numbers

Speaker: Lois Banta

Your numbers tell you a story every day, every week, every month and every year.  Numbers identify trends, solve challenges and keep the practice on the best path to efficiency and excellence.

Your numbers tell you a story every day, every week, every month and every year.  Numbers identify trends, solve challenges and keep the practice on the best path to efficiency and excellence.  This session will empower the practice and team to take their success to the next best level.

Course Learning Objectives:

  • Discuss the secret to increasing collections
  • Learn fool proof methods for lowering accounts receivables
  • Understanding that what you say…matters
  • Review barometers and trends to watch
  • Evaluate how to use your software to get consistent results
Kevin Henry

With more than 16 years in the dental publishing industry, Kevin Henry is the editor-in-chief for DrBicuspid.com. He is also the former group editorial director for Dental Products Report and managing editor for Dental Economics. He now also serves as the co-founder for lgniteDA.net, a community designed to empower, enlighten and educate dental assistants. He speaks to dental assistants throughout the country, reminding them of the important role they play every day in their practice. Kevin was recently named as one of the top five influential voices in the industry on Twitter. You can follow him at @kgh23.

Simple Tips to Help Your Writing Career Flourish – FAADOM Exclusive Session

Speaker: Kevin Henry

Writing an article or a blog may seem like a daunting task to you. However, with the time-tested method we will be discussing in this course, we’ll break down any hesitation and have you writing seamlessly in no time. Let’s talk about why writing is important, how it establishes you as a key opinion leader and what the future may hold for dental journalism (and your role in it).

Writing an article or a blog may seem like a daunting task to you. However, with the time-tested method we will be discussing in this course, we’ll break down any hesitation and have you writing seamlessly in no time. Let’s talk about why writing is important, how it establishes you as a key opinion leader and what the future may hold for dental journalism (and your role in it).

Course Learning Objectives:

  • Explore a simple way to build an article based on your own experience and ideas
  • Understand how to craft the article so editors will want to publish it
  • Learn why writing articles will always be in vogue, no matter how much technology changes

This session is limited to FAADOM’s or those being inducted into AADOM Fellowship or Mastership in 2020.

Susan Gunn

Riveting Speaker. Relatable Author. Reliable Business Consultant. Ruthless Fraud Examiner.

Those are other words to describe Susan but truly she would love to help your practice however she can: QuickBooks, Financial Organization, Ethics are just a few areas of her expertise. Please feel free to explore her website at www.susangunnsolutions.com and don’t miss her blog where you can read further musings.

Your Actions Speak Louder Than Words

Speaker: Susan Gunn

You know the importance that AADOM places on Ethics. Maybe you have watched the video and signed the new Code of Conduct. Want to learn more?
Susan’s sense of humor and real life stories drives home the point that ethics really are simply a choice…your choice…and, your choice makes a difference.

You know the importance that AADOM places on Ethics. Maybe you have watched the video and signed the new Code of Conduct. Want to learn more?

Susan’s sense of humor and real life stories drives home the point that ethics really are simply a choice…your choice…and, your choice makes a difference.  Straight out of the news headlines and current events, we will discover what it means to have ethical standards, what and who influences our ethics and how one loses their sense of ethics.  But, let’s take it one step further. How can we apply ethics in our practice?

This presentation makes attendees think & provides the opportunity for a breath of fresh air regarding their own personal ethics. Another unique presentation from Susan, this course uses animation to talk seriously with the audience about the daunting topic of ethics, both personally & at work in our practices.

Course Learning Objectives

  • Discuss “What is Ethics?”
  • Learn how ethics encompasses all we are involved in
  • Understand what and who influence ethics
  • Review how to develop a Code of Conduct for your practice
Dayna Johnson

 

Dayna Johnson loves her work. During her career of managing an amazing dental practice on beautiful Whidbey Island in Washington state, she started training and consulting with other dental practices around the region and found that was her life’s work. Now with more than 25 years of experience in the dental industry, Dayna’s passion for efficient, consistent, and secure systems is grounded in personal understanding and professional expertise. With a direct, pragmatic approach, Dayna helps clients develop standardized protocols for all practice management systems.

Seeing a need in the dental industry for more resources, she founded Novonee – The Premier Dentrix Community in 2016 and helps cultivate Dentrix superusers all over the world. Dayna knows that your entire day revolves around your practice management software and the more you learn the more productive and stress-free your office will be.

When she is not training, speaking or writing an article, Dayna enjoys spending time in the garden, golfing and hiking in the Rocky Mountains. Dayna is a total foodie and when on the road searches out local restaurants to support the local economy.

The Three Most Common Battles Between the Front and the Back

Speaker: Dayna Johnson

When there is turmoil between the front office and the back office, your patients can feel it. They can sense the frustration and see it on your face when you’re disappointed in one of your team members or even your doctor.

When there is turmoil between the front office and the back office, your patients can feel it. They can sense the frustration and see it on your face when you’re disappointed in one of your team members or even your doctor. Together, let’s set standards in your office so that patient’s walk away feeling like your office is a well-oiled machine and you go home at night feeling fantastic instead of frustrated.

In this interactive, fun course, team members will experience how it feels when things break down and together look at solutions that can strengthen the respect within so at the end of the day, everyone feels good. Attendees will walk away from this course with some tools and system strategies they can implement on their first day back in the office.

Course Learning Objectives

  • Identify the daily challenges that affect team performance, productivity and patient care
  • Dissect each battle and learn how to create systems the entire team can agree on
  • Learn how to put these systems in place and attain cohesiveness in your team
  • Practice verbal skills that will create better communication between your team members and build trust with your patients
  • Discover how every team member can feel valued at the end of the day
Rita Zamora
Rita Zamora

Rita Zamora is author of Get Found, Get Liked, Get Patients – Making the Most of Social Media. She is an international speaker and owner of Rita Zamora Connections, a social media marketing agency. Since 2008 she and her team have offered “done for you”, as well as “done with you”, social media services for dental professionals. Rita served as Contributing Faculty Member on the topic of marketing for the ADA Center for Success Certificate Program. Graduated magna cum laude from University of Colorado with bachelor’s degree in business/marketing. With 20+ years experience, she offers a solid understanding of the dental business world.

Get Found, Get Liked, Get Patients - Making the Most of Social Media

Speaker: Rita Zamora

Over 40% of potential new patients will never consider your practice unless you provide them with ample opportunity to research you online. This goes far beyond having a traditional website. Discover what top dental practices are doing to grow their practice with social media.

Over 40% of potential new patients will never consider your practice unless you provide them with ample opportunity to research you online. This goes far beyond having a traditional website. Discover what top dental practices are doing to grow their practice with social media. Focus on tips and techniques to help your practice get found, get liked, and attract ideal patients from the top social media platforms. Walk away with secrets to grow your practice with some of the hottest marketing techniques.

Course Learning Objectives:

  • Define which strategies and tactics work best in getting your practice found, liked, and attracted to your practice.
  • Discuss the top social media platforms for marketing your practice.
Roy Shelburne, DDS

After being found guilty of healthcare fraud, racketeering, and money laundering….learning the hard way that ignorance is no excuse, Dr. Shelburne has become a nationally known speaker/writer/consultant and an American Dental Association Subject Matter Expert. His focus is on proper documentation, maximizing legitimate reimbursement, reducing risk, lowering stress for dental practices and most importantly….keeping other healthcare professionals out of jail.

Cracking the Code: Coding Essentials, CDT and ICD

Speaker: Roy Shelbure, DDS

CDT Codes are changing at an unprecedented rate and ICD-10 completely new to many practices. Some practices are unaware that Medical plans will reimburse dentists for necessary treatment. Remaining current is essential for maximum reimbursement and documentation that supports the treatment is paramount.

CDT Codes are changing at an unprecedented rate and ICD-10 completely new to many practices.  Some practices are unaware that Medical plans will reimburse dentists for necessary treatment.  Remaining current is essential for maximum reimbursement and documentation that supports the treatment is paramount.  This course will provide the most current information regarding these most recent CDT coding changes and will identify those services that could qualify for medical plan reimbursement.  The information is designed to maximize legitimate reimbursement, leaving no money on the table.  There are many new strategies that will directly affect reimbursement and the bottom line.

Course Learning Objectives:

  • Assess if you are losing money because you are using old codes to file insurance claims and/or not utilizing optimized Medical coding for medical reimbursement
  • Review the latest dental coding information on CDT and ICD
  • Understand how to obtain maximum legitimate reimbursement
Tija Hunter, CDA

Tija was named one of the Top 25 Women in Dentistry by Dental Products Report Magazine; 2015. She is a member of the American Dental Assistants Association (ADAA) where she holds the honor of Master, is former Vice President (2017) and sits on national counsels. Tija is an editorial board member for Dental Products Report Magazine, contributor to Dental Products Report, Dental Assisting Digest, and Dental Economics Magazines. She is founder of the Dental Assistants Study Club of St. Louis. She is the director of the Dental Careers Institute with five locations in the United States. Tija is also the author of six CE study courses. She is a national speaker and is a certified trainer in nitrous oxide in several states. Her passion is education and equipping dental teams with the knowledge to grow.

Learn, Leverage and Lead...

Speaker: Tija Hunter, CDA

All dental team members are leaders, you don’t always see yourself that way, and there are no titles or labels.  Each team member is vital to the success of the practice and with a little direction, they can have an amazing impact on the practice.

All dental team members are leaders, you don’t always see yourself that way, and there are no titles or labels.  Each team member is vital to the success of the practice and with a little direction, they can have an amazing impact on the practice. We will discuss how to bring out your inner leader to push your practice and yourself in amazing new ways.

Course Learning Objectives:

  • Discover ways to use your talents
  • Explore key steps to self-improvement
  • Learn how to maximize all you have
Teresa Duncan, MS, FAADOM

With over 20 years of healthcare experience, Teresa addresses topics such as Insurance Coding, Office Manager Training and Revenue Growth and Protection. She is a Fellow of the American Association of Dental Office Management. Her memberships include the Association of Certified Fraud Examiners, National Speakers Association and the Academy of Dental Management Consultants. She was recently named one of the Top 25 Women in Dentistry. Teresa received her Master’s Degree in Healthcare Management.

Forum LIVE for Specialty Practice Managers

Facilitated by: Teresa Duncan, MS, FAADOM

As a specialty practice manager we understand that you face additional, specific challenges and concerns. You probably know about our  Members Forum as a place to go to for answers, advice and support. Meet up IRL (in real life) with other specialty practice managers here at the conference to discuss topics challenges specific to your specialty here in the Forum Live session for specialty practices.

As a specialty practice manager we understand that you face additional, specific challenges and concerns. You probably know about our  Members Forum as a place to go to for answers, advice and support. Meet up IRL (in real life) with other specialty practice managers here at the conference to discuss topics challenges specific to your specialty here in the Forum Live session for specialty practices. Forum LIVE is one of our most interactive sessions at the conference. There is no better resource than peers who are dealing with the same challenges you are.

Alex Nudel

Alex Nudel, founder at RevenueWell, has more than 20 years of experience as a recognized dental industry speaker, practice growth specialist, successful practice owner, and digital entrepreneur. As a dental practice owner he realized the need for an easy way to handle the routine communications associated with attracting new patients, increasing production, and creating a WOW! experience for his patients. He founded RevenueWell to meet those needs, freeing the doctor and staff to focus on what they do best: serving the patient.

Closing Session - State of Dentistry Today

Speaker: Alex Nudel

Drawing from his 20 plus years of experience, Alex brings his unique point of view on where the industry is and where it’s going.

Join RevenueWell founder Alex Nudel, as he gives his perspective on the state of dentistry today. Drawing from his 20 plus years of experience, Alex brings his unique point of view on where the industry is and where it’s going. And whenever Alex is involved, you can rest assured there will be plenty of selfies and surprises. You don’t want to miss this session with one of the most enthusiastic speakers around.

Friday Morning: Educational Sessions

More Courses Coming Soon!

Kristen Brown

Named a top 20 trailblazer by Meetings Today magazine, Kristen Brown uses her real world expertise and research into human behavior to motivate exceptional leaders to elevate their brand and skyrocket their performance for maximum impact on results even during change and stress.

She has shared her expertise with clients around the U.S. like Boston Scientific, Target, Minnesota Vikings, Women Presidents Organization, and General Mills and on respected media outlets like Live with Kelly, Forbes, Working Mother, Psychology Today, and many more.

Her biggest faults – she is an occasional know-it-all, sometimes workaholic, and frequent wine aficionado; and her biggest love is her genetically-sassy daughter Brooke. She lives in Minneapolis and spends her free time boating, hiking, and attempting yoga. Learn more at www.KristenBrownPresents.com.

EVOLVE Your Impact

Speaker: Kristen Brown

Uncover your inner spark, manage this energy real time, and spread your positive vibes to everyone around you using the EVOLVE Well-Being Blueprint!

Uncover your inner spark, manage this energy real time, and spread your positive vibes to everyone around you using the EVOLVE Well-Being Blueprint! This toolkit of body, mind, and spirit boosters will help you continually charge up even during stress and change so you can have bigger impact on your patients, co-workers, and personal circles. During this Patterson-sponsored three-hour session you will learn AND try out fun, easy, and powerful ways to EVOLVE your Energy, Vision, Open-Mindedness, Leadership, Voice, and Engagement. Join us for an action-packed workshop filled with ideas and tools to use at work and at home right now! Plus the first 100 in the door will get an EVOLVE Well-Being Kit of cool energy-boosting tools to take back to your practice.

Mary Horvath

Mary’s background includes over 45 years spent in the dental industry. She has a Clinical, Administrative and Consulting background, in which she has been actively involved with Insurance, Clinical and Dental Management Seminars.

Over the last more than 20 years she has worked with Patterson Dental as Regional Training Advisor, Regional Technology Manager, and presently as Corporate National Technology Advisor III, educating technology advisors and offices on establishing technology efficiencies and promoting practice value in all 50 North American states.

Mary resides in North Carolina and her lifetime joys are her 3 grandchildren; Brayden, Kendall and Kinley.

Show Your Team YOUR IMPACT on Technology Success with Eaglesoft

Speaker: Mary Horvath

During this session you will discover ways to work smarter with your technology software!
Learn methods that will empower you to be more efficient, save time and experience the power of automating your routine tasks with your Eaglesoft software.

During this session you will discover ways to work smarter with your technology software!

Learn methods that will empower you to be more efficient, save time and experience the power of automating your routine tasks with your Eaglesoft software. String your newly acquired “pearls of wisdom” and bring them back to your practice.

Course Learning Objectives:

  • Learn to use your software to its highest potential with automation & efficiency
  • Understand all there is to know about accounting within your software
  • Find the ways to use those “intelligent” reminders during your morning huddles & when connecting with patients
  • Learn proper reporting methods and understand all there is to know about Eaglesoft reporting
  • Discover new features in Eaglesoft 21: automation, silent updates and more
Dayna Johnson

 

Dayna Johnson loves her work. During her career of managing an amazing dental practice on beautiful Whidbey Island in Washington state, she started training and consulting with other dental practices around the region and found that was her life’s work. Now with more than 25 years of experience in the dental industry, Dayna’s passion for efficient, consistent, and secure systems is grounded in personal understanding and professional expertise. With a direct, pragmatic approach, Dayna helps clients develop standardized protocols for all practice management systems.

Seeing a need in the dental industry for more resources, she founded Novonee – The Premier Dentrix Community in 2016 and helps cultivate Dentrix superusers all over the world. Dayna knows that your entire day revolves around your practice management software and the more you learn the more productive and stress-free your office will be.

When she is not training, speaking or writing an article, Dayna enjoys spending time in the garden, golfing and hiking in the Rocky Mountains. Dayna is a total foodie and when on the road searches out local restaurants to support the local economy.

Dentrix Reports Every Practice Should Run Regularly

Speaker: Dayna Johnson

Do you know which reports to run to find the information you need in Dentrix? Did you know that you can create custom reports to find specific information that may not be available in pre-set reports?

Do you know which reports to run to find the information you need in Dentrix? Did you know that you can create custom reports to find specific information that may not be available in pre-set reports? Attend this course to learn the top reports you should run regularly, how to generate and interpret them, and how to use data filters to create custom reports. Recommended for office managers and anyone who manages reporting in Dentrix.

Reports Reviewed During this Course:

  • Adjustment Summary Day Sheet
  • Procedure Not Attached to Insurance Report
  • Production Summary Report
  • Collections Manager List
  • Custom Report by Filters
Andrea Gallimore

Andrea Gallimore has over 19 years of experience with Dentrix and the dental industry. She has worked as an office manager for a multi-doctor practice and also as a certified Dentrix trainer. Andrea currently works for Henry Schein One as a Product Marketing Manager, presents webinars on various Dentrix and eServices products, and presents educational dental seminars across the country. With her extensive software knowledge and real-world office management expertise, Andrea can help practices maximize efficiency and profitability using Henry Schein One Practice Management Software and eServices.

Secrets to Get Patients in the Door, in Chairs, and Build Relationship Loyalty!

Speaker: Andrea Gallimore

Attracting and retaining patients is a lot of work for you and your team—but it doesn’t have to be. We’ll show you how technology can assist you in your marketing efforts, help busy patients remember their appointments, and build their loyalty to your practice by automatically staying in touch all year long.

Attracting and retaining patients is a lot of work for you and your team—but it doesn’t have to be. We’ll show you how technology can assist you in your marketing efforts, help busy patients remember their appointments, and build their loyalty to your practice by automatically staying in touch all year long.

Your practice management software should have the capability to integrate tools that simplify patient communication and marketing efforts. Don’t get trapped overpaying a marketing company that doesn’t understand the dental industry or how to reach the goals of your practice. Making this mistake will end up costing your practice more money and time, while producing little to no results of retaining or acquiring new patients. It’s important you understand essential marketing tactics, but it is MORE important for you to know there are more affordable, time saving tools that you can easily manage.

In this course you will learn:

  • When marketing benefits your practice throughout the journey of your patient’s experience.
  • How to attract new patients and how to retain those same patients through continued marketing automated efforts, which grows your active patient base.
  • What practice marketing and patient engagement tools you should integrate into your practice management software, letting the technology do the hard work FOR you.
  • How to configure the tools for effective marketing automation.
  • Which actions require a human touch and which actions can be automated through technology.

Join us as Andrea, a seasoned Office Manager and practice management expert, teaches you how to implement a successful marketing campaign that will keep your chairs full, patients coming back and grow your practice.

Lon Taylor

Lon Taylor is an, energetic, technology-savvy marketer who has led teams in sales, global branding, technology, digital marketing, and healthcare products & solutions. He has worked in the healthcare and dental industries for 18 years.  Lon currently serves as the director of global eServices for Carestream Dental, based in Atlanta, Georgia and previous industry experience includes 15 years with Kimberly-Clark Healthcare in their Surgical & Infection Prevention business unit.

With a talent for engaging clients and patients, Lon has helped medical and dental organizations drive incredible service levels and superior outcomes for their patients using technology.

Lon loves to overcome brand challenges, especially differentiating a service that is widely viewed as just another standard commodity.  He has extensive knowledge and experience in marketing and sales with a passion for helping businesses grow and drive profitability. His undergraduate degree is in Health Sciences from Morehouse College and he received a graduate degree in Marketing from Clark Atlanta University.

Patient Engagement – Making it all Come Together

Speaker: Lon Taylor

Be honest, do you ever feel like your patient’s needs are changing faster than your practice?  Gaining new patients, delighting them while in your office, and keeping them wanting to come back for more is the challenge that only the very best practices win.

Be honest, do you ever feel like your patient’s needs are changing faster than your practice?  Gaining new patients, delighting them while in your office, and keeping them wanting to come back for more is the challenge that only the very best practices win.  At each of these touch points you, and your staff, have an opportunity to make an impression that sticks and directly impacts your bottom line.  Impressions matter at every step in this journey!  Let’s discuss how to make it all work well together and what to do if it doesn’t.

Mike Buckner

Mike Buckner has spent the last 9 years in Business Development in the technology and communication space for the Dental Industry. He loves educating offices and teams across the country, on how to improve their efficiencies and increase patient loyalty in their practice.  His career in the Dental space led him from Solutionreach to Dental Intelligence, and now currently with Weave.  He joined Weave on the Business Development team in 2017, primarily focused on increasing Brand Awareness and overall influence in the Dental Space. He is married to a Dental Assistant, has 2 daughters, and twin 2-year-old boys.

The Generational Shift: The Office Manager's Guide to Understanding Millennial Patients in 2020

Speaker: Mike Buckner

Millennials are now the majority of the workforce today, and with that shift, comes a higher expectation for healthcare providers to stay current with the latest technology trends, especially when it comes to communicating with their patients.

Millennials are now the majority of the workforce today, and with that shift, comes a higher expectation for healthcare providers to stay current with the latest technology trends, especially when it comes to communicating with their patients. The technologies that were common place in your dental practice, even 5 years ago are becoming obsolete. As office managers and leaders in the practice, you have the responsibility to anticipate shifting technology trends, well in advance of your competition, that will help you stay relevant and help you maintain a competitive edge. This course will discuss communication trends that are expiring, and how to keep your practice 3 steps ahead of the competition.

Alex Nudel

Alex Nudel, founder at RevenueWell, has more than 20 years of experience as a recognized dental industry speaker, practice growth specialist, successful practice owner, and digital entrepreneur. As a dental practice owner he realized the need for an easy way to handle the routine communications associated with attracting new patients, increasing production, and creating a WOW! experience for his patients. He founded RevenueWell to meet those needs, freeing the doctor and staff to focus on what they do best: serving the patient.

RevenueWell Masterclass: Using Personalized Care to Drive Treatment Acceptance Through the Roof

Speaker: Alex Nudel

Back by popular demand, RevenueWell founder Alex Nudel is ready to help take your patient care to the next level. Whether you came to this class last year, are a longtime member of the RevenueWell family or are just curious what all the buzz is all about, you don’t want to miss this afternoon of fun, prizes … and maybe a few surprises (and surprise guests)!

Back by popular demand, RevenueWell founder Alex Nudel is ready to help take your patient care to the next level. Whether you came to this class last year, are a longtime member of the RevenueWell family or are just curious what all the buzz is all about, you don’t want to miss this afternoon of fun, prizes … and maybe a few surprises (and surprise guests)!

Going beyond effective recall and reactivation campaigns, Alex will show you new ways to maximize the data that’s already in your practice management system. He will help YOU become a practice growth expert! Join us for this engaging and interactive session. You’ll be glad you did! All participants will receive helpful materials, fun swag and a RevenueWell Rockstar certification of completion.

Course Learning Objectives:

  • Learn how to keep your schedule busy AND productive
  • Discuss how to convert any patient who says “no”
  • Understand how to stay connected with your patients
  • Discover how to attract the kind of new patients you really want
  • Review how to see measurable results in your bottom line
  • Explore how to make every day a lot easier and a lot more fun

 

Angela Byrnes & Whitney Speir

 

Angela Byrnes loves practicality and efficiency and works to pair client goals with simple solutions. Before Roadside, Angela devoted 23+ years to the dental industry, leading high production at multi-doctor practices. Eventually, she honed in on her passion for practice management and consulting, and naturally gravitated toward Roadside due to their specialization in dental marketing.

In her years with Roadside, Angela has helped transcend all previous profit margins at rates her clients have never thought possible! She problem-solves intimidating challenges with interactive, easy, and rewarding action plans. Simply put, Angela loves to share her marketing knowledge, tools, and expertise to help dentists grow their practices!

With more than 15 years in marketing and design, Whitney Speir is the Marketing Director for Roadside and LOVES helping practices nationwide learn how to implement simple marketing strategies that get BIG results. A self-described “marketing nerd” (glasses and all), Whitney is passionate about helping dental teams discover real-world strategies that can help grow their referrals, reviews, rankings, and overall revenue.

Marketing Masterclass: Go From Guesswork to Game Plan!

Speaker: Angela Byrnes and Whitney Speir

When it comes to identifying marketing priorities, the struggle is real. You have a ton on your to-do list and the world of online marketing is constantly changing. Well, the struggle is over – this in-depth marketing masterclass is designed to help you walk away with a ready-to-implement customized marketing GAME PLAN!

When it comes to identifying marketing priorities, the struggle is real. You have a ton on your to-do list and the world of online marketing is constantly changing. Well, the struggle is over – this in-depth marketing masterclass is designed to help you walk away with a ready-to-implement customized marketing GAME PLAN!

In this interactive workshop, we’ll show you how to customize a 12-month marketing action plan unique to your practice. We’ll use our proven formula to help you identify what to prioritize and how much time to spend in different marketing efforts. Each practice is different, so we’ll help you craft a customized plan that fits YOUR needs.

We’ve created a comprehensive 40+ page marketing workbook for participants; we will work through portions of it together during this interactive workshop. You’ll be empowered with actionable, simple, step-by-step guidance to prioritize the marketing efforts that really matter to hit the ground running at your own pace.

Did you join us for our Action Plan presentation in 2019? You’ll LOVE this year’s presentation – more time, more in-depth instruction, and a new and improved workbook!

Course Learning Objectives:

  • Customize a month-by-month, one-year marketing strategy for your practice
  • Learn how to find strategic opportunities and areas for growth
  • Identify specific areas to outperform your competition
  • Discover how to spot “marketing moments” (and how to coach your team to do it too!)
  • Get practical tips to delegate and share the load (no more mile-long to-do lists on your plate only!)

** For attendees of AADOM LIVE for Marketing Coordinators: A few topics covered there will also be covered during this workshop. While there is a bit of overlap, it’s not a significant amount! If you have questions, please feel free to email us at wspeir@roadsidemultimedia.com.

Tija Hunter, CDA and Kevin Henry

Tija was named one of the Top 25 Women in Dentistry by Dental Products Report Magazine; 2015. She is a member of the American Dental Assistants Association (ADAA) where she holds the honor of Master, is former Vice President (2017) and sits on national counsels. Tija is an editorial board member for Dental Products Report Magazine, contributor to Dental Products Report, Dental Assisting Digest, and Dental Economics Magazines. She is founder of the Dental Assistants Study Club of St. Louis. She is the director of the Dental Careers Institute with five locations in the United States. Tija is also the author of six CE study courses. She is a national speaker and is a certified trainer in nitrous oxide in several states. Her passion is education and equipping dental teams with the knowledge to grow.

With more than 16 years in the dental publishing industry, Kevin Henry is the editor-in-chief for DrBicuspid.com. He is also the former group editorial director for Dental Products Report and managing editor for Dental Economics. He now also serves as the co-founder for lgniteDA.net, a community designed to empower, enlighten and educate dental assistants. He speaks to dental assistants throughout the country, reminding them of the important role they play every day in their practice. Kevin was recently named as one of the top five influential voices in the industry on Twitter. You can follow him at @kgh23.

Dental Assistant to Practice Administrator Track

Speakers: Kevin Henry and Tija Hunter, CDA

Dental Assistants are often cross trained in the role of Office Manager or Practice Administrator. Due to the physical nature of the position, many DA’s choose to transition full time to the front office. The DA to PA track at AADOM20 is designed for anyone who is being cross trained or considering making a move to the role of Practice Administrator.

Dental Assistants are often cross trained in the role of Office Manager or Practice Administrator. Due to the physical nature of the position, many DA’s choose to transition full time to the front office. The DA to PA track at AADOM20 is designed for anyone who is being cross trained or considering making a move to the role of Practice Administrator.

Track Outline – Please note this is a full day session on Friday, 9/11/20.

Role Reversal

  • Are you ready?
    • Discuss the changes and challenges ahead
  • Do you have what it takes?
    • Review the adjustment from a position of consistent movement to “desk” time you to move, to a job that requires more “desk” time is an adjustment

Education is Key

  • What does your new role entail?
    • Learn what responsibilities will fall to you
  • Education is key to success
    • Understand the dedication needed to learn the front office processes

Leadership

  • Establishing yourself
    • Review steps to assure you establish yourself as Office Manager/Leader with your team
  • Gaining respect
    • Explore how to overcome team feelings of “You’re just a dental assistant, how are you going to manage us?”

Tackling Obstacles

  • Priorities
    • Learn how to determine the most pressing challenges facing your practice and what to do about them
  • Goals
    • Discuss how to create goals and incentives to help your team and practice grow

Building Your Practice

  • What’s next?
    • Build a plan to take your practice to the next level

Friday Afternoon: Sponsored Educational Sessions

Judy Kay Mausolf

Judy Kay Mausolf is a speaker, author and dental culture specialist, expertise in helping others get happier and more successful! She coaches teams how to grow their practices by becoming better leaders, working together better and delivering service with more focus and passion.

Past President of National Speakers Association (Minnesota Chapter), Director of Sponsoring Partners for the Speaking Consulting Network, member of National Speakers Association, Academy of Dental Management Consultants and recognized leader in consulting by Dentistry Today. Author of three books; “Ta-dah!”, “Rise & Shine!”, “Delivering W.O.W. Service”, contributing author dental magazines and a newsletter entitled “Show Your Shine”.

Delivering W.O.W. Service! People Will Forget Everything Except How You Made Them Feel!

Speaker: Judy Kay Mausolf

Research shows that practices that build their office environment around serving the patient own and dominate the market. Customer service is often confusing, complex and vague! “I’m satisfied” means nothing in today’s world. Set yourself apart from your colleagues: differentiate why you and your office and not the office down the street!

Research shows that practices that build their office environment around serving the patient own and dominate the market. Customer service is often confusing, complex and vague! “I’m satisfied” means nothing in today’s world. Set yourself apart from your colleagues: differentiate why you and your office and not the office down the street!

Learn principles for strengthening communication skills, practice brand, and service standards. Illuminate the patient decision making processes to create lasting impressions and exceptional experiences. Inspire the entire team to deliver W.O.W. service with more passion and focus!

Course Learning Objectives:

  • Understand W.O.W. Patient Philosophy
  • Illuminate a W.O.W. Decision Making Process
  • Learn techniques to make W.O.W. Impressions
  • Recognize essentials of W.O.W. Branding
  • Identify how to spot opportunities that create W.O.W. Touch Points
  • Understand W.O.W. Service Standards Concepts
Dilaine Gloege, CDA, CPC

Dilaine Gloege is a Certified Dental Assistant and AAPC Certified Professional Coder with over 30 years of dental experience.  Dilaine has worked at the practice level as a Certified Dental Assistant, Business Team Member, and Practice Administrator.  She is currently Call Support Center Supervisor for Dr. Charles Blair’s Insurance Solutions Newsletter and PracticeBooster and has helped thousands of practices with coding and insurance questions for both medical and dental claims.  Additionally, Dilaine is a contributor to the following publications: Insurance Solutions Newsletter, Coding with Confidence, Administration with Confidence, and Medical Dental Cross Coding with Confidence.  She also shares her knowledge and passion for dentistry in her speaking, webinar presentations, and consulting with dental teams nationwide.

Increasing Profitability with Oral Appliances

Speaker: Dilaine Gloege, CDA, CPC

Frustrated with submitting medical claims for oral appliances and not getting paid? Are you wondering how to file a medical claim for oral appliances? If so, then this is the course for you!

Frustrated with submitting medical claims for oral appliances and not getting paid? Are you wondering how to file a medical claim for oral appliances? If so, then this is the course for you!

An increasing number of dentists are submitting oral appliances to the patient’s medical plan. Whether you are submitting oral appliances to treat sleep conditions such as obstructive sleep apnea (OSA), an oral appliance to treat temporomandibular joint disease (TMD) or are considering adding these procedures to your practice, this course will provide essential information required to obtain legitimate reimbursement from medical payers.

Course Learning Objectives:

  • Understand the dentist’s role in treating sleep apnea and TMD/TMJ conditions
  • Learn the medical codes, reporting oral appliances and how to submit
  • Discuss Medicare guidelines for oral appliances
Tiana Starke

Tiana Starke is an HR Professional with almost a decade of experience specializing in employment-based immigration advisement and HR Compliance. She was certified by the Society of Human Resources Management as a Certified Professional in 2016, and graduated magna cum laude from the University of Central Missouri.

A Kansas City native, Tiana has worked for two leading hospitals in the Kansas City-area in an HR capacity, so it was a dream for her to move to sunny Tucson and be able to provide HR consultation to many of our dental and medical providers. Tiana is an active member of the Society for Human Resource Management (SHRM) and was a SHRM Advocacy Captain, representing her former congressional district on Capitol Hill three years in a row, lobbying for employment law reform to help both employers and employees find fair common ground. She currently resides in Tucson, AZ and enjoys drumming her heart out as a Pound Fitness class instructor and exploring the natural beauty of the desert in her spare time.

Employee Engagement and Setting High Standards

Speaker: Tiana Starke

At CEDR, we focus primarily on assisting our members when they have to make complicated, legally compliant employment decisions. Still, we place almost as much emphasis on the “soft skills” involved in human resource management because, at the end of the day, the common denominator connecting all threads in the HR tapestry is human beings.

At CEDR, we focus primarily on assisting our members when they have to make complicated, legally compliant employment decisions. Still, we place almost as much emphasis on the “soft skills” involved in human resource management because, at the end of the day, the common denominator connecting all threads in the HR tapestry is human beings. As Dental Office Managers, you are no doubt very familiar with the complexities of managing humans on a day-to-day basis. While it can be very easy (and necessary) to address the issues that seem pressing and immediate, it’s sometimes necessary to take a step back and think large-scale in terms of Employee Engagement in order to ensure that your work gets done, that you cultivate and retain a strong talent pool, and that you build and maintain a foundation for a positive, harmonious, and efficient work setting for all of the amazing (and amazingly complex) humans that make up your team.

Course Learning Objectives:

  • Learn what it means to be “engaged” at work
  • Discuss the value of engagement in your workplace
  • Understand your role as a manager when it comes to engagement
  • Review effective tools to help you increase and maintain engagement.
Tonya Lanthier

Tonya Lanthier is founder and CEO of DentalPost, the industry’s premier and largest online and mobile job board, connecting and educating more than 800,000 job seekers and 60,000 dental offices in the U.S. and Canada. A Registered Dental Hygienist-turned-entrepreneur, Tonya’s passion lies in improving lives and helping dental professionals build teams that excel.

Tonya is a member of the American Dental Hygienists’ Association, supporter of AACD’s Give Back a Smile program and volunteer at several charitable organizations including Georgia Mission of Mercy and Ben Mansell Clinic. She is a board member of the Oral Cancer Cause and Dental Entrepreneur Women.

Killing the Drama, Leading with Love: The Path to a Purpose-Driven Workplace

Speaker: Tonya Lanthier

The most successful and productive practices have leaders who lead with purpose, love and consciousness. Culture, limiting beliefs, fears, genetics and sexuality all shape our behaviors and thoughts. These can either drive our success or impede us from becoming our best selves.

The most successful and productive practices have leaders who lead with purpose, love and consciousness. Culture, limiting beliefs, fears, genetics and sexuality all shape our behaviors and thoughts. These can either drive our success or impede us from becoming our best selves. When we are aware of what drives our behaviors, we can take better care of our team, our patients, and the people in our lives. We will tap into powerful tools like Emotional Intelligence and Workplace Culture Assessments to stop drama in its tracks and create a purpose-driven culture.

Steve Jensen

Steven Jensen loves helping people and teams to achieve their potential. He has 6 years of experience as an educator, a love and passion for the dental industry, and has earned his BA and MBA degrees from Utah State University. He’s presented to audiences large and small and brings high energy and actionable insight into his workshops. His family and two boys are everything to him (his wife is an extraordinary Dental Hygienist named Abby). Steven loves competing/all things athletics, going on mountain adventures/hikes, and serving others in his church and community.

Forget About Running Reports. Focus on This Instead

Speaker: Steve Jensen

Reports have you worn out? Does Office Manager life have you worn out? This powerful session with Dental Intelligence’s Steven Jensen will help you sift through the noise of managing a busy practice and focus on what matters most.

Reports have you worn out? Does Office Manager life have you worn out? This powerful session with Dental Intelligence’s Steven Jensen will help you sift through the noise of managing a busy practice and focus on what matters most. While a month with no reports may not be realistic (or even a day), there are more important things (and people) than those reports. We’ll cover the basics of practice performance and even dive deep into a case study or two. Join us and learn specific skills and principles that are proven to help YOU, your team, and your practice grow.

Hamish Khayat

Hamish Khayat founded BURST Oral Care alongside co-founder Brittany Stewart with the goal of revolutionizing the sonic oral care industry by providing consumers with affordable and high-quality products. Brittany leads the charge at BURST, working closely with nearly 20,000 hygienists and dentists the company has brought on as brand ambassadors in its first year. With Brittany Stewart, Hamish has cultivated a culture of honesty, transparency and dedication that empowers their employees to act cohesively as a team.  BURST has been a revelation for many. It’s been a wild and inspiring ride.

Who said Oral Care couldn’t be cool?

Join the Oral Care Revolution and become a BAM Manager!

Speaker: Hamish Khayat

Learn how BURST is supporting AADOM by creating a program with YOU in mind! BURST co-founders Hamish Khayat and Brittany Stewart will be introducing BAM – the BURST AADOM Manager Program to our AADOM members and what it means to be a part of the BURST community.

Learn how BURST is supporting AADOM by creating a program with YOU in mind! BURST co-founders Hamish Khayat and Brittany Stewart will be introducing BAM – the BURST AADOM Manager Program to our AADOM members and what it means to be a part of the BURST community. Recognizing the dental office manager as a key decision maker and influencer in the dental practice, BURST has made a commitment to empowering thousands of dental professionals who work with the brand.

Exclusive AADOM member offers as a BAM Manager include:

  • Get rewarded for introducing BURST to dental professionals in your area
  • Create a new revenue stream for your office
  • Secure exclusive wholesale pricing on all BURST products
  • Get rewarded for recommending BURST
  • Earn perks for placing bulk orders
Diane Gottsman

Diane Gottsman is a nationally renowned etiquette expert, sought out industry leader, accomplished speaker, television personality, author and the founder of The Protocol School of Texas. Diane specializes in executive training and leadership which includes improving and promoting individual and company brands. Her clients range from university students to Fortune 500 companies, non-profits and startups striving to improve their professional presence. Diane holds a Master’s Degree in Sociology with an emphasis on adult behavior. She has a proven track record with 17 years of corporate training experience.  Her engaging disposition and her straightforward approach to business, branding and professional image are timely, informative, stylish and fun.

What You Say Without Saying a Word

Speaker: Diane Gottsman

Every move you make is sending a message. It’s always best when your words and actions are aligned. You are not born with confidence – it’s a learned behavior that takes effort and practice.

Every move you make is sending a message. It’s always best when your words and actions are aligned. You are not born with confidence – it’s a learned behavior that takes effort and practice. In this fun and informative course, you will learn how to appear empowered and in control. Easy tips to give you the authentic confidence it takes to build strong and lasting relationships. People do business with people they trust.

Dianna McHugh and Dave Monahan

Dave Monahan, the CEO of Kleer, has a passion for creating technology-enabled businesses that improve people’s lives. He founded Kleer and championed its mission from the beginning. He designed the Kleer platform based on dentist and patient feedback, curated a brilliant and hardworking team, publicly advocates for dentists and patient rights, and continuously pushes the company to innovate and be better.

Dianna McHugh, the Vice President of Customer Success, leads the Kleer Success Team, a group of dedicated specialists that help customers reach their practice’s dental membership plan goals. With extensive experience in support and account management, she has used her knowledge to build a team of people that are endlessly praised by Kleer’s client base.

The Ultimate OM Superpower: Membership Plans

Speaker: Dianna McHugh and Dave Monahan

Office managers are the everyday heroes of a dental practice–you are an advocate for your patients, leader of your team, and an integral part of boosting practice performance. Every hero has their superpowers, and the ultimate superpower of the office manager hero is a membership plan.

Office managers are the everyday heroes of a dental practice–you are an advocate for your patients, leader of your team, and an integral part of boosting practice performance. Every hero has their superpowers, and the ultimate superpower of the office manager hero is a membership plan. With the right membership plan in place, you give patients access to what they want and need—simple, affordable and direct care. Insurance hassles disappear, schedules are filled, and production increases. Plus, you spend less time on insurance paperwork and calls, freeing you up to focus on customer service, office operations and patient care.

Industry experts will examine the current state of our insurer-controlled industry and dig into the details of how membership plans can yield amazing results for you, your practice and your patients. Learn best practices—from membership plan design, to patient marketing, to practice management software integration to renewal management to regulatory compliance—and get the inside scoop about what’s coming next in the world of membership plans. Lastly, hear what your peers are doing to take their in-house dental plans to the next level in a special AADOM “hero spotlight.”

Fred Joyal

Fred Joyal is the author of two bestselling books, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, and Becoming Remarkable: How to Create a Dental Practice That Everyone Talks About, and the co-founder of 1-800-DENTIST. Drawing upon his 35 years of experience in dental consumer marketing, Fred shares marketing strategies and practical techniques that dental practices need to thrive in a competitive and increasingly challenging field. His message focuses on achieving deeper patient relationships while using refined marketing tactics to maximize production from both new and existing patients.

End-to-End Marketing

Speaker: Fred Joyal

Real marketing is measured by patients who show up and accept treatment, not just by clicks and views. Fred will show you the tools, techniques and tracking that will yield the best results in the ever-changing world of practice marketing (and make you laugh, too!)

Real marketing is measured by patients who show up and accept treatment, not just by clicks and views. Fred will show you the tools, techniques and tracking that will yield the best results in the ever-changing world of practice marketing (and make you laugh, too!)

Betsy Shapiro, DDS , Cindy Kluck-Nygren, Shamika Walls

Dr. Betsy Shapiro is the director of practice management resources and strategy at the American Dental Association’s Practice Institute.

After receiving her dental degree from the University of Illinois, Dr. Shapiro practiced general dentistry for 15 years in a rural Illinois community. Post-practice, she returned to school and earned a Juris doctorate from Northern Illinois University’s College of Law. During her time there she was awarded the Hillenbrand Fellowship with the ADA. Dr. Shapiro arrived at the ADA in September 2011 for the one-year fellowship, and has continued at the Practice Institute ever since.

Cindy Kluck-Nygren is the Manager – Dental Team, Advocacy and Content Development in the American Dental Association’s (ADA) Practice Institute. Cindy develops resources that offer dentists best practices for managing the business aspects of the practice. These business management resources, branded as the ADA’s Guidelines for Practice Success™ (GPS™), include modules and webinars on: patient communications; finances; marketing; the dental team; the regulatory environment; professional risks; and pregnancy. Cindy also supports the planning and delivery of live and on-demand educational programs. She has been with the ADA for seven years and previously worked at the Academy of General Dentistry (twice!). Her prior experience includes positions in government relations, marketing and communications, account management and corporate communications. She has a Bachelor of Arts degree in Communications from DePaul University, Chicago.

Shameka Walls is the manager of sales enablement for product development & sales and CE Online at the American Dental Association. In her current role, she promotes the ADA’s CE Online courses and practice management, coding and patient education products. Shameka has worked with the ADA’s product team for 5 years, supporting their initiatives to create products that elevate the whole dental team. Prior to working at the ADA, Shameka worked at the fundraising consulting firm, Campbell & Company, where she learned the importance of community resourcing. She has a Master’s degree in Integrated Marketing Communications and a Bachelor of Arts degree in Journalism from Roosevelt University, Chicago.

 

Pearls of Wisdom from Your Friends at the ADA

Speakers: Betsy Shapiro DDS, Cindy Kluck-Nygren, Shamika Walls

As an office manager, you may wear many hats – scheduler, HR manager, accountant, customer service rep, record keeper, compliance officer, financial consultant . . . sometimes all in the same day. We recognize how difficult it can be to juggle all these roles, so we want to make it easier for you to accomplish everything you need to do during your day and set yourself up for success.

As an office manager, you may wear many hats – scheduler, HR manager, accountant, customer service rep, record keeper, compliance officer, financial consultant . . . sometimes all in the same day. We recognize how difficult it can be to juggle all these roles, so we want to make it easier for you to accomplish everything you need to do during your day and set yourself up for success.

This course will be led by a veteran ADA dentist member who left private practice and is now the ADA’s director of practice management resources and strategy. Also presenting will be the ADA’s manager of dental team relationships and the manager of catalog educational resources. Together, they’ll string together some valuable pearls of wisdom on various practice management topics including, practice marketing, patient communications, regulatory compliance HR issues, navigating dental benefit plans and more.

Course Learning Objectives

  • Discuss how to finally overcome that beast known as forms
  • Learn best practices about texting
  • Understand special discounts for office managers
  • Review suggestions for talking with patients about their dental benefits
  • Learn about the new ADA Dental Coding Certificate: Assessment-Based CDT Course
  • Discuss how to handle medical emergencies in the office . . . and more!
Tija Hunter, CDA and Kevin Henry

Tija was named one of the Top 25 Women in Dentistry by Dental Products Report Magazine; 2015. She is a member of the American Dental Assistants Association (ADAA) where she holds the honor of Master, is former Vice President (2017) and sits on national counsels. Tija is an editorial board member for Dental Products Report Magazine, contributor to Dental Products Report, Dental Assisting Digest, and Dental Economics Magazines. She is founder of the Dental Assistants Study Club of St. Louis. She is the director of the Dental Careers Institute with five locations in the United States. Tija is also the author of six CE study courses. She is a national speaker and is a certified trainer in nitrous oxide in several states. Her passion is education and equipping dental teams with the knowledge to grow.

With more than 16 years in the dental publishing industry, Kevin Henry is the editor-in-chief for DrBicuspid.com. He is also the former group editorial director for Dental Products Report and managing editor for Dental Economics. He now also serves as the co-founder for lgniteDA.net, a community designed to empower, enlighten and educate dental assistants. He speaks to dental assistants throughout the country, reminding them of the important role they play every day in their practice. Kevin was recently named as one of the top five influential voices in the industry on Twitter. You can follow him at @kgh23.

Dental Assistant to Practice Administrator Track

Speakers: Kevin Henry and Tija Hunter, CDA

Dental Assistants are often cross trained in the role of Office Manager or Practice Administrator. Due to the physical nature of the position, many DA’s choose to transition full time to the front office. The DA to PA track at AADOM20 is designed for anyone who is being cross trained or considering making a move to the role of Practice Administrator.

Dental Assistants are often cross trained in the role of Office Manager or Practice Administrator. Due to the physical nature of the position, many DA’s choose to transition full time to the front office. The DA to PA track at AADOM20 is designed for anyone who is being cross trained or considering making a move to the role of Practice Administrator.

Track Outline – Please note this is a full day session on Friday, 9/11/20.

Role Reversal

  • Are you ready?
    • Discuss the changes and challenges ahead
  • Do you have what it takes?
    • Review the adjustment from a position of consistent movement to “desk” time you to move, to a job that requires more “desk” time is an adjustment

Education is Key

  • What does your new role entail?
    • Learn what responsibilities will fall to you
  • Education is key to success
    • Understand the dedication needed to learn the front office processes

Leadership

  • Establishing yourself
    • Review steps to assure you establish yourself as Office Manager/Leader with your team
  • Gaining respect
    • Explore how to overcome team feelings of “You’re just a dental assistant, how are you going to manage us?”

Tackling Obstacles

  • Priorities
    • Learn how to determine the most pressing challenges facing your practice and what to do about them
  • Goals
    • Discuss how to create goals and incentives to help your team and practice grow

Building Your Practice

  • What’s next?
    • Build a plan to take your practice to the next level
Dr. Uche Odiatu

Dr Uche Odiatu is the co-author of The Miracle of Health, a professional member of the American College of Sports Medicine and a practicing dentist in Toronto. He has been the invited guest on over 400 radio and TV shows from Atlanta to Alaska. This busy dad of four is an NSCA Certified Personal Trainer, certified boot camp instructor and has given over 400 lectures in England, Canada, the USA, the Bahamas, Denmark, Bermuda and Norway.

Closing Keynote - Fit to Lead: Your Body, Your Mind, Your TEAM

Speaker: Dr. Uche Odiatu

An invigorating session geared to give the manager strategies on how they can eat soundly, exercise regularly & develop a fitness mindset. The research shows that physically active professionals and CEO’s have better cognitive ability and more zest for life than their inactive counterparts.

An invigorating session geared to give the manager strategies on how they can eat soundly, exercise regularly & develop a fitness mindset. The research shows that physically active professionals and CEO’s have better cognitive ability and more zest for life than their inactive counterparts. Most office managers are very surprised to discover the link between their energy / vitality and their performance in the office.

Course Learning Objectives:

  • Learn how your health & vitality impacts your productivity at the office.
  • Develop a fitness mindset 24/7 and become a more effective leader.
  • Find out how other business and world leaders have become empowered.
  • Increase your energy & vitality and feel the benefits at work and home.
  • Discover new wellness strategies and get inspired to take action NOW!

Saturday Morning: Sponsored Educational Sessions

Cheryl McKenna

Cheryl McKenna is the Director of New Business at Merchant Advocate. She has 21 years of experience in the merchant services industry with the last seven years focused almost exclusively on dental practices. Cheryl has provided consulting services in many areas including Payment Card Compliance, HIPAA Security Rule Compliance, Merchant Agreement Contract Negotiations, Rate and Fee Expense Reduction and Software and Equipment Integration for Practice Management Software. Cheryl is well versed in and has given CE lectures on the following topics:
• Payment Card Industry (PCI) and HIPAA Security Rule Compliance Overlap
• How PCI requirements provide a litmus test for your IT Firm
• E.M.V. (chip credit card) requirements and your liability
• Necessary and unnecessary credit card equipment upgrades
• Decoding your monthly merchant services statement

During her time with Merchant Advocate she has supported the American Association of Dental Office Management as both a client and an AADOM Spotlight Product, has co-written several articles on topics as varied as embezzlement and HIPAA Security Rule Compliance and has worked with dental management consultants to support their dental practice clients.
Cheryl currently lives in beautiful Erie, Colorado with her son, Parker.

Saving Practices Millions of Dollars in Five Easy Steps

Speaker: Cheryl McKenna

Back by popular demand from the 2019 AADOM Conference!

Office Managers, want to look like a rock star at your next performance review? Showing that you contributed to your practice’s profits since your last review is the best way to ensure you get the recognition, the raise, and maybe even an additional bonus, you deserve!

Back by popular demand from the 2019 AADOM Conference!

Office Managers, want to look like a rock star at your next performance review? Showing that you contributed to your practice’s profits since your last review is the best way to ensure you get the recognition, the raise, and maybe even an additional bonus, you deserve! We all know that performance reviews typically focus on collections and production, but did you know there are other potential profit centers that most practice managers overlook? I have successfully worked with hundreds of AADOM members in the last five years and will teach you the secret to increasing your bottom line in five easy steps.

Join Cheryl for a fun, educational session designed specifically for office managers and practice administrators.

Course Learning Objectives

  • Understand which methods of insurance reimbursement you can, and should, avoid
  • Review how to spot hidden errors on your merchant statement that are sucking the profit out of your collections
  • Discuss systems that easily allow your practice to charge patients for balances owed
  • Discover the compliance issue that 60% of practices are being fined for and don’t even know it
  • Uncover a process for cutting costs in your patient finance program

This course will teach you how to add profit to your practice and how to quantify those numbers so you become the rock star we know you are!

Christopher Phelps, DMD, CMCT

Dr. Christopher Phelps is a general dentist who practices in Charlotte NC. He is founder of Call Tracker ROI and Golden Goose Scheduling, the nation’s premier new patient scheduling service. His book, Grow Your Dental Membership Plan is an amazon best seller and in both 2016 and 2018, Dr. Phelps was nominated, along with 6,000 other dentists, for the Doctor’s Choice National Dental Award. This award was voted on by his fellow dental colleagues and Dr. Phelps was honored to have won this prestigious award in both years.

Dental Membership Plans: Time to Leave the Insurance Rat Race Behind

Speaker: Christopher Phelps, DMD, CMCT

Less than 35% of the US carries dental insurance. A number that continues to decline every year. As this population pool shrinks, the DSO’s are leveraging their size and buying power to negotiate better insurance reimbursement rates. Ultimately, it’s a rat race the solo GP office can’t compete in.

Less than 35% of the US carries dental insurance. A number that continues to decline every year. As this population pool shrinks, the DSO’s are leveraging their size and buying power to negotiate better insurance reimbursement rates. Ultimately, it’s a rat race the solo GP office can’t compete in. Instead, we should be focusing our efforts on the 65% of those without insurance. Those who don’t come to see us unless it hurts or they are in pain. With a Dental Membership Plan, we can take back control of our practice’s future and insulate us and our team from what lies ahead. In this talk we’ll discuss the mindset of the membership plan patient. Why membership plan patients spend more money in your practice than any other type of patient. How you should structure your plan as a profit center for the practice and how I used this plan to grow my two fee for service practices from $1.6 million in collections to averaging just over $6.5 million in a 3 year period.

Shay Berman

Shay Berman is the founder and president of Digital Resource, a two-time Inc. 500-ranked digital marketing agency located in South Florida. Shay’s clear-cut approach to internet marketing provides exceptional service in social media marketing, organic search engine optimization, responsive design, and much more. In addition to driving his clients’ businesses to new heights, Shay is proud to be South Florida Business Journal’s youngest 2019 “40 Under 40” entrepreneur.

Use Internet Marketing to Bring in New Patients, Prime Cases, and Increase Revenue Fast!

Speaker: Shay Berman

This conversational and detailed course will cover 7 different types of online marketing including; Website Design, SEO, Social Media, Facebook Ads, Google Ads, Video Content, and Live Chat.

This conversational and detailed course will cover 7 different types of online marketing including; Website Design, SEO, Social Media, Facebook Ads, Google Ads, Video Content, and Live Chat. The course will show you what these types of internet marketing are, how and when they should be used, how to do them on your own, as well as provide creative ideas on implementation.

The course will show real life case studies of marketing done on real practices in order to shed light on what you can expect from your own online marketing. You NEED to know if your marketing is working or not; how to track your marketing efforts and what tools to use to do so will also be covered here.

You will leave this course knowing more than you ever did about the internet and the power it has to bring in the new patient flow you need, the Fee for Service patients you want, and the case types your practice hungers for!

The course comes with a free One on One Online Marketing Practice Analysis ($500 value) as well as a Free Test Month of Managed Live Chat services.

Kay Huff

Whether she’s delivering engaging talks on the lecture circuit, or working directly with dynamic dental teams in practices nationwide, Kay Huff puts decades of hard-earned experience to work for her valued clients. She started out as an ambitious assistant, and quickly worked her way to front office roles like treatment coordinator and office manager. Her natural leadership skills and proven talent for building and motivating teams, continually improving business systems and enhancing practice profitability led her transition to full-time practice coaching.

The Fearless Dental Team

Speaker: Kay Huff

Are you afraid of encouraging change? Does every decision your office makes revolve around “what-ifs”? It is vital to have a vision and share it. It’s okay to ask your patients for money and get paid.

Are you afraid of encouraging change? Does every decision your office makes revolve around “what-ifs”? It is vital to have a vision and share it. It’s okay to ask your patients for money and get paid. It’s okay not to work 24 hours a day, 7 days a week. Push fear aside and discover the success and benefits of a fearless dental team.

Course Learning Objectives:

  • Identify opportunities for team members to increase interoffice communication and empower growth.
  • Summarize what it takes to have a successful recare system. A healthy hygiene program equals a healthy practice!
  • Identify Key Practice Indicators.
  • Design steps to reduce cancellations and no shows.
  • Implement systems to fill the holes and increase practice profitability.
Brad Newman

He is a leader in marketing and business development for Dental Offices.  His experience and wisdom have been the result of entrepreneurial endeavors since he was a kid.  Brad Newman understands marketing for Dental Offices and brings an extraordinary amount of energy, passion and creativity to the table.  He understands the importance of oral-health and is thrilled to be a leader in this important space. Helping people find a great dentist and receive quality Dental care is the driving force behind Dentainment.

Brad has never had a resume and created his first business at 14 years old.  This was called B&B Car Wash and was launched with his best childhood friend.  Brad was in charge of marketing and getting new cars to wash in the neighborhood.  Since then, Brad has created a number of successful ventures across multiple platforms.  These include summer hockey camps, consumer products, and a variety of Internet properties that he has built or sold. Generating “Buzz” and innovative marketing were the key to all of these ventures’ success.

Brad is a huge hockey fan and has played since he was four years old.  He played college Hockey at Bowling Green State University and professionally in Italy, while still being actively involved in the sport.

Lights, Camera, New Patients!

Speaker: Brad Newman

This fun and interactive presentation will help Dental Practices truly understand the power of online video!  YouTube is the second largest search engine in the World, video is considered the heaviest form of multimedia content and Google owns YouTube.

This fun and interactive presentation will help Dental Practices truly understand the power of online video!  YouTube is the second largest search engine in the World, video is considered the heaviest form of multimedia content and Google owns YouTube.  These are all reasons to start producing video content for your Dental Office marketing campaigns.  We’ll explore the importance of lighting, sound, framing, and editing.  You’ll learn which questions to ask patients and other content strategies that are most effective for video content.  Your patients should become ambassadors for your Practice and start generating Social Proof in a variety of ways.  Get ready to roll out the red carpet and start filming.  Lights, Camera, New Patients!

Genevieve Poppe

Is your practice growing? Or churning? Many dental practices struggle to implement the necessary change to achieve the results they are looking for. Genevieve Poppe has a unique understanding of what it takes to help dentists achieve their practice vision. Her experience as an owner and manager of a seven-practice affiliate group refined Genevieve’s process and approach to practice growth and management. Her ability to develop strong dental teams with excellent patient connection and communication skills keeps her in high demand. From dental assistant to practice owner, Genevieve brings a unique perspective and real-world experience in all aspects of dentistry. From practice startup to transition, Genevieve has the skills and knowledge to implement systems for business and team success.

The Practice-Building Mindset: Secrets to Growing a Thriving Practice

Speaker: Genevieve Poppe

Do you find that you’re constantly chasing new patients? What if it could be simpler than that? What if new patients are only a small factor in the practice growth equation?

Do you find that you’re constantly chasing new patients? What if it could be simpler than that? What if new patients are only a small factor in the practice growth equation? Shift your practice-building efforts to those that work! Discover best practices in new patient acquisition and retention, case acceptance, and patient loyalty. In this highly actionable session, Genevieve Poppe shares philosophies and practices for solidifying your team and understanding their critical role in building a thriving practice.

Course Learning Objectives:

  • Understand the lifetime value of a new patient
  • List and define the steps for converting calls and inquires to new patients
  • Describe practices that raise unnecessary barriers and obstacles to case acceptance
  • Define techniques for presenting care recommendations that increase case acceptance
  • Address existing patient cancellation policies and improve recare reminder systems
  • Learn to solicit referrals and strong reviews naturally and comfortably
Leonard Tau

Chosen as one of the top leaders in dental consulting by Dentistry Today, Len Tau, DMD, has dedicated his professional life to improving dentistry for both patients and other dentists.

After purchasing his practice, the Pennsylvania Center for Dental Excellence in Philadelphia in 2007, Len practiced full-time while consulting to other dental practices, training thousands of dentists about reputation marketing, leading the dental division of BirdEye, a reputation marketing platform, and hosting the popular, Raving Patients podcast. He recently authored the book Raving Patients and the soon to be released 100 Tips to 100 Reviews in 100 Days

In 2018, Len cut down to practicing dentistry two days per week to focus additional time and attention to helping other dentists build broad and compelling online footprints that attract hundreds of new patients to their practices.

Raving Patients: Get Visible, Get Credible, Get More New Patients

Speaker: Leonard Tau

Word of mouth has always been the foundation for the acquisition of new patients by a dental practice but in our internet age, word of mouth is transformed because of reviews sites like Google, Yelp, and Facebook. Online reviews are now one of the biggest ranking factors in a local search.

Word of mouth has always been the foundation for the acquisition of new patients by a dental practice but in our internet age, word of mouth is transformed because of reviews sites like Google, Yelp, and Facebook. Online reviews are now one of the biggest ranking factors in a local search.

Being credible is only one piece of the puzzle though. Your practice also needs to be found online when people are searching for a dentist near them. Are you at the top of the Google Map Pack? If not, you are invisible and all of those great reviews are not doing you much good.

In this session Dr. Tau shares numerous tips and best practices to not only become credible but visible online. This comprehensive reputation marketing class will cover how to not only generate reviews but also how to handle the dreaded negative review. Dr. Tau will also share what are the best practices when it comes to online reviews. He will also discuss the system that has been tried and tested in his own office enabling him to take his practice to the next level simply by marketing his reputation.

If you want to learn everything there is to know about online reviews this is the course for you.

Rick Willeford, MBA, CPA

Raymond F. “Rick” Willeford, MBA, CPA was one of the first Dental CPAs 40 years ago. But he is also a Georgia Tech engineer and the developer of DentaMetrix – a professional strength data extraction and dashboard program. The combination of his knowledge of cutting-edge technologies, his deep business experience and his understanding of the practice management side of dentistry give him a unique perspective to enhance revenues and plug profit leaks in a practice.

Unlock the Secrets In Your Numbers!

Speaker: Rick Willeford

Even if you hate numbers, learn how to find out what your financial statements are trying to tell you – and why they are not! They may be accurate – but not meaningful or helpful.

Even if you hate numbers, learn how to find out what your financial statements are trying to tell you – and why they are not! They may be accurate – but not meaningful or helpful. This course will put YOU back in control and help you unlock the secrets in your numbers, without a lot of work and with no real accounting knowledge. Designed for all financial/business managers – and folks who wish they could be…

Paulina Song

Paulina Song, MHA is the owner of Lake Merritt Dental in Oakland, CA, a founding board member of the San Francisco Bay Area chapter of AADOM, and proud recipient of the 2015 AADOM Green Leader award for her leadership at Lake Merritt Dental. After 10 years of management and technology consulting in the dental industry, Paulina co-founded the dental tech company, Zentist, to bring automation to dental insurance claims processing and revenue cycle management. She is a member of Women Healthcare Executives, the California Association of Healthcare Leaders (American College of Healthcare Executives), and currently serves on the Associate Board of the Alameda Health Systems Foundation.

Tech Tools That Put Practice Management into Hyperdrive

Speaker: Paulina Song

Ever wished there were more hours in a day, or that you could clone yourself? With technology and automation, you can save valuable time while relying on tech tools to deliver high quality and consistent performance.

Ever wished there were more hours in a day, or that you could clone yourself? With technology and automation, you can save valuable time while relying on tech tools to deliver high quality and consistent performance. As a fellow AADOM member, I will show you how I curated a suite of products to grow my practice while taking back my time. We will discuss current dental management tech tools on the market, as well as many other software products that you may have never heard of! This course will help you build your own custom “tech stack” so that you, too, can turn your front office into an administration machine!

Course Learning Objectives:

  • Learn how to work smarter not harder by automating repetitive and time-consuming tasks.
  • Discover tech product solutions for everything from HR to marketing, to project management and internal communications.
  • Understand how to hyperdrive your efficiency by building your own “tech stack”
  • Learn how to compare various software products to make sure you make the right purchase decision for your practice.
  • Review an administrative Tech Product Q&A from Silicon Valley’s industry experts
Justin Coke

After Graduating from Texas Tech University in 1999 Justin Coke moved from his hometown of Lubbock Texas to San Antonio to set up roots.  He spent the first seven years of his professional career in Corporate America, learning the ins and outs of business in the real world.  It didn’t take him long to realize that was not the professional life he wanted for himself.  In 2007 Justin founded 7 to 7 Dental, with a mission to change how dental care was provided to his community.  Starting out from scratch with a 4-chair office and staff of 5 including himself, they set out on their mission.  As a startup owner, he was thrown into every role in the practice from receptionist, biller, and insurance expert just to name a few.  His understanding of each and every role was integral in the continued success of the organization.  Now 12 years later 7to7 Dental is the largest privately held Dental Support Organization in San Antonio, TX with 200 employees, 8 offices consisting of almost 100 dental ops, and caring for more than 40,000 patients last year.  Justin’s wife Carolyn and daughters Kenly and Logan, though not directly involved in the business, have definitely been his support system over the last decade.

Practice Optimization: Where People and Process Meet

Speaker: Justin Coke

Dental practice owner, Justin Coke and AADOM Chapter President, Lily Werner will discuss how to build your practice using the No Limits concept, leading to exceptional growth and profitability.

Dental practice owner, Justin Coke and AADOM Chapter President, Lily Werner will discuss how to build your practice using the No Limits concept, leading to exceptional growth and profitability. It all starts by discovering the 3 keys of practice success – People, Process & Performance – and how they intermingle to create a healthy and successful dental practice.

Course Learning Objectives:

  • People – It is critical to have a team that is motivated, well trained and recognized for their contributions in supporting the overall mission and goals of the practice.
  • Process – Utilizing the necessary business systems and processes contribute greatly to an efficient practice. From appointment scheduling to inventory management and marketing initiatives.
  • Performance -Understanding the key data metrics on your practice performance allows you to make informed decisions on personnel, services offerings and production.

Saturday Afternoon: Educational Sessions

Teresa Duncan, MS, FAADOM

With over 20 years of healthcare experience, Teresa addresses topics such as Insurance Coding, Office Manager Training and Revenue Growth and Protection. She is a Fellow of the American Association of Dental Office Management. Her memberships include the Association of Certified Fraud Examiners, National Speakers Association and the Academy of Dental Management Consultants. She was recently named one of the Top 25 Women in Dentistry. Teresa received her Master’s Degree in Healthcare Management.

P.A.N.D.A. (Prevent Abuse and Neglect through Dental Awareness)

Speaker: Teresa Duncan, MS, FAADOM

Abuse, neglect and human trafficking are an ever-increasing problem in today’s society. Dental professionals are frequently the first health care professional to render treatment to a maltreated individual yet make few reports. This course will help you better recognize the signs of abused and/or neglected persons in our offices. Most clinical team members are mandated reporters while managers are under no obligation.

Abuse, neglect and human trafficking are an ever-increasing problem in today’s society. Dental professionals are frequently the first health care professional to render treatment to a maltreated individual yet make few reports.

This course will help you better recognize the signs of abused and/or neglected persons in our offices. Most clinical team members are mandated reporters while managers are under no obligation. Our role is just as important as we deal with the accompanying abusers and usually assist in reporting. As managers, we can make a difference.

Course Learning Objectives:

  • Learn how to recognize at-risk patients
  • Understand your options for reporting and documentation
  • Discuss how to raise your team members’ awareness

Warning: This course contains very tough subject matter that includes child/elder abuse, human trafficking and domestic violence.

Dr. Uche Odiatu

Dr Uche Odiatu is the co-author of The Miracle of Health, a professional member of the American College of Sports Medicine and a practicing dentist in Toronto. He has been the invited guest on over 400 radio and TV shows from Atlanta to Alaska. This busy dad of four is an NSCA Certified Personal Trainer, certified boot camp instructor and has given over 400 lectures in England, Canada, the USA, the Bahamas, Denmark, Bermuda and Norway. Please visit  www.DrUche.com    Twitter @FitSpeakers       Instagram @FitSpeakers

Calm Mind - Fit Body - Inspired Practice!

Speaker: Dr. Uche Odiatu

Has your get up and go, got up and left? Are your clinic days fueled by caffeine? Is your team wound up? This entertaining & informative session will inspire you to TAKE ACTION and reclaim your energy. The unrelenting pressure and stress from demanding HR situations patient relations can drain the reserves of the most well-intentioned individual.

Has your get up and go, got up and left? Are your clinic days fueled by caffeine? Is your team wound up? This entertaining & informative session will inspire you to TAKE ACTION and reclaim your energy. The unrelenting pressure and stress from demanding HR situations patient relations can drain the reserves of the most well-intentioned individual. The consequences include: poor sleep, overeating, accelerated aging, periodontal disease, lack of productivity, & feelings of overwhelm. This empowering session is uniquely crafted to balance and energize the lives of the dental professional.

Course Learning Objectives

  • Recognize the warning signs and the implications of being out of balance
  • Discover the mind /body connection through meditation and visualization
  • Make the connection between STRESS and your patient’s ORAL HEALTH
  • Stop accelerated aging in its tracks by strengthening your immune system
  • Understand the food/immune system connection.
Roy Shelburne, DDS

After being found guilty of healthcare fraud, racketeering, and money laundering….learning the hard way that ignorance is no excuse, Dr. Shelburne has become a nationally known speaker/writer/consultant and an American Dental Association Subject Matter Expert. His focus is on proper documentation, maximizing legitimate reimbursement, reducing risk, lowering stress for dental practices and most importantly….keeping other healthcare professionals out of jail.

Be Free at Last

Speaker: Roy Shelbure, DDS

“Stone walls do not a prison make, nor iron bars a cage” While incarcerated at the Federal Prison Camp in Manchester, KY for 19 months Roy Shelburne, DDS had ample time to evaluate where he’d been, where he was, and where he was going. It became very clear, while there in prison, that he had begun a sentence of imprisonment long before the steel doors slammed behind him on August 20, 2008 due to the choices he had made.

“Stone walls do not a prison make, nor iron bars a cage”

While incarcerated at the Federal Prison Camp in Manchester, KY for 19 months Roy Shelburne had ample time to evaluate where he’d been, where he was, and where he was going.  It became very clear, while there in prison, that he had begun a sentence of imprisonment long before the steel doors slammed behind him on August 20, 2008 due to the choices he had made.  It was in that prison camp that Roy began to experience true freedom for the first time in a very long time.  Behind those 4 walls he found that release comes when we find and draw from our strength, character, vision, wisdom and experience. Join Roy as he shares what was discovered in the process, about himself, about human nature, about the practice of dentistry, and the about the world around us.

Course Learning Objectives:

  • Realize that we are all in bondage of one kind or another
  • Understand that before we can be free, we must recognize what’s binding us
  • Embrace the fact that freedom can only be achieved when we refocus our lives by using our time, talents, and treasure on what is important
Susan Gunn

Riveting Speaker. Relatable Author. Reliable Business Consultant. Ruthless Fraud Examiner.

Those are other words to describe Susan but truly she would love to help your practice however she can: QuickBooks, Financial Organization, Ethics are just a few areas of her expertise. Please feel free to explore her website at www.susangunnsolutions.com and don’t miss her blog where you can read further musings.

Money In, Money Out: Financial Organization In Your Practice

Speaker: Susan Gunn

Exclusively for dental spouses.

A dental practice has two accounting software systems: the practice software and the accounting software (QuickBooks) or CPA. In this digital information age, there are more moving parts than ever. From banks, credit cards and merchant card services to insurance companies and payment plans, there is a lot to keep track of and stay HIPAA compliant in the process.

A dental practice has two accounting software systems: the practice software and the accounting software (QuickBooks) or CPA. In this digital information age, there are more moving parts than ever. From banks, credit cards and merchant card services to insurance companies and payment plans, there is a lot to keep track of and stay HIPAA compliant in the process.

Susan will break down the basics of organizing your practice finances and build up your financial systems to work beyond simple tax accounting. Having a highly effective system for goal planning and financial analysis also helps protect your practice against embezzlement. Interested now?

Course Learning Objectives:

  • Understand what to do at the end of the day, the end of the month, the end of the year
  • Confirm what to do when employees fail to clock in
  • Discuss how many bank accounts are really needed
  • Review paying employees – always a good thing
  • Learn what to look for in your CPA

This session is limited to Dental Spouses – attendance will be confirmed

Debra Engelhardt-Nash

Debra Engelhardt-Nash is a dental consultant and team trainer. She has been in dentistry over 30 years and has presented workshops nationally and internationally for numerous organizations. Debra has written for several dental publications and has been honored twice as author of the year for her contributions to dental journals. She is a founding member and served three terms as President of the Academy of Dental Management Consultants. She is a board member of the American Academy of Dental Practice, an advisor for Dentistry Today magazine and serves on the Practice Management Advisory Board for the American Dental Association.

Debra has been listed in Dentistry Today as a Leader in Continuing Dental Education and Dental Consulting for over ten years. She was awarded the American Dental Assistants Association Distinguished Service Award and honored in 2014 as one of the Top 25 Women in Dentistry. She is a recipient of the Gordon Christensen Outstanding Lecturer Award.

Debra is co-founder of The Nash Institute for Dental Learning located in Huntersville, NC. Since 1997 she and her husband, Dr. Ross Nash have been conducting post graduate training programs in cosmetic and esthetic dentistry, full mouth rehabilitation and dental business training.

Advancements in Specialty Marketing - Teamwork, Techniques and Trends

Debra Engelhardt-Nash

For most specialty providers, dental specialist marketing will be an ever growing and more critical aspect of the business for those who want to have thriving practices. Dental specialist marketing can be exclusively internally focused or it can be geared toward a heavier focus of going directly to the consumer – or a bit of both.

For most specialty providers, dental specialist marketing will be an ever growing and more critical aspect of the business for those who want to have thriving practices. Dental specialist marketing can be exclusively internally focused or it can be geared toward a heavier focus of going directly to the consumer – or a bit of both. How does the specialty practice grow and thrive in a potentially decreasing referral pool? Learn strategies to build niche’ recognition for your specialty practice. From internal behaviors to external exposure, this program will provide an overview of proven trends to develop and grow your specialty niche’. Recommended for Specialty Practice managers.

Kevin Henry

 

With more than 16 years in the dental publishing industry, Kevin Henry is the editor-in-chief for DrBicuspid.com. He is also the former group editorial director for Dental Products Report and managing editor for Dental Economics. He now also serves as the co-founder for lgniteDA.net, a community designed to empower, enlighten and educate dental assistants. He speaks to dental assistants throughout the country, reminding them of the important role they play every day in their practice. Kevin was recently named as one of the top five influential voices in the industry on Twitter. You can follow him at @kgh23.

 

Keys to Finding and Keeping Quality Dental Assistants

Speaker: Kevin Henry

 

Throughout the country, dental practices are reportedly having a harder and harder time finding and keeping quality dental assistants. This is going on despite there being more dental assistants available in our country today than ever before.

 

 

Throughout the country, dental practices are reportedly having a harder and harder time finding and keeping quality dental assistants. This is going on despite there being more dental assistants available in our country today than ever before. So where is the disconnect? We will break that down, as well as focus on the word “quality” and what that word may mean to your practice.

Course Learning Objectives:

  • Learn what is driving dental assistants away from many practices
  • Learn the avenues where dental assistants can be located and what may interest them the most about your practice
  • Explore how the mission statement and personalities can play a big role in the assistant’s ability to become part of a cohesive team

 

Andrea Greer

 

Andrea Greer, founder of On Point Space, combines 25+ years of clinical, management, and consulting experience in the dental industry with a love of organization, time management and décor to create productive and beautiful workspaces for professionals. Applying her extensive knowledge of the unique challenges that dental teams face every day, she delivers easy, effective tools to help teams improve their practice appearance, tame their ‘to-do’ lists, and most importantly, create an amazing experience for every patient, every time. In addition, she works with professionals who ‘office’ at home to create a space they love to step into every day!

 

Putting Your Best Space Forward: What is Your Practice Saying about You, Without Saying a Word?

Speaker: Andrea Greer

 

When was the last time you refreshed the décor in your practice? Are things looking a little worn or tired? Is the image of your practice congruent with how you brand your business? Human nature is to stop seeing the disorganization, clutter and stale décor that they are surrounded by every day, but your patients see indifference and oversight.

 

 

When was the last time you refreshed the décor in your practice? Are things looking a little worn or tired? Is the image of your practice congruent with how you brand your business? Human nature is to stop seeing the disorganization, clutter and stale décor that they are surrounded by every day, but your patients see indifference and oversight. This course will give you clear insights of patient perception and a ready-to-go team exercise that will lead you to develop a thorough action plan to de-clutter and refresh your practice’s face.

Course Learning Objectives:

  • Understand how office appearance impacts the patient experience
  • Learn quick tips to keep your practice looking fresh, clean and “on-brand”
  • Be prepared to lead the Broken Windows exercise

 

Rick Garofolo

 

What you don’t know can hurt you. Through his speaking and consulting programs, Richard Garofolo, II shares his 20+ years’ experience in the management, marketing and growth of dental practices, including compliance management, program creation and team training. Rick’s unique experience comes from 25 years of successful business ownership with advertising agencies, PR firms, publishing companies, restaurants, bakeries, barber shops, and commercial and residential real estate investments coupled with his years of experience in the dental industry as a consultant and dental business owner.  Knowing what is expected and required will increase bottom line profits, create a motivating environment for staff and help dentists sleep well at night.

 

50 Things You Don’t Know About Running a Business

Speaker: Rick Garofolo

 

Running a business is tough, and it’s even tougher when that business is also a healthcare facility like a dental practice.  Office managers and dentists are expected to know not only how to fix teeth, present treatment and keep the schedule full, but also how to run the business side of the practice, something that often gets forgotten about.

 

 

Running a business is tough, and it’s even tougher when that business is also a healthcare facility like a dental practice.  Office managers and dentists are expected to know not only how to fix teeth, present treatment and keep the schedule full, but also how to run the business side of the practice, something that often gets forgotten about.  In this course Rick Garofolo will teach you 50 things you don’t know about running a business, from a business standpoint.

We’ll discuss accounting practices, HR laws, best business practices, systems and compliance issues that apply to ALL businesses including dental offices.  This course is based on the questions and comments made from Dental groups and message boards and gives you the REAL answers to those questions from Rick’s experience as an entrepreneur, dental office manager and former dental spouse.

Course Learning Objectives:

  • Learn what OSHA and HIPAA compliance really means and how compliance can actually benefit your office.
  • Discuss policies that your office has that are actually a violation of federal law, and you didn’t even know it.
  • Explore proper budgeting and accounting principles as applied specifically to dental offices.
  • Discover the ways to ensure that your team is satisfied and motivated to move forward together towards one common goal.

 

All Star Panel

 

Join our All-Star Panel featuring: Lois Banta, (Banta Consulting), Cindy Durley, (DANB/DALE), Judy Kay Mausolf, (Practice Solutions), Rachel Wall, (Insipired Hygiene) and Rita Zamora, (Rita Zamora Connections) as they answer your questions!

 

What I Didn't Learn at AADOM20

Speakers: Lois Banta, Cindy Durley, Judy Kay Mausolf, Rachel Wall, Rita Zamora

 

Join our All-Star Panel featuring: Lois Banta, (Banta Consulting), Cindy Durley, (DANB/DALE), Judy Kay Mausolf, (Practice Solutions), Rachel Wall, (Insipired Hygiene) and Rita Zamora, (Rita Zamora Connections) as they answer your questions!

 

 

Join our All-Star Panel featuring: Lois Banta, (Banta Consulting), Cindy Durley, (DANB/DALE), Judy Kay Mausolf, (Practice Solutions), Rachel Wall, (Insipired Hygiene) and Rita Zamora, (Rita Zamora Connections) as they answer your questions!

We’ve assembled some of the best consultants in the industry to field questions from attendees on any practice management topic. We’re you looking for some specific answers at AADOM20 and have a few still on your list? No worries, join this great panel as they answer your questions!