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Saturday Morning: Industry Update Breakouts

Saving Practices Millions of Dollars in Five Easy Steps

Speaker: Cheryl McKenna

Office Managers, want to look like a rock star at your next performance review? Showing that you contributed to your practice’s profits since your last review is the best way to ensure you get the recognition, the raise, and maybe even an additional bonus, you deserve!

Use Internet Marketing to Bring in New Patients, Prime Cases, and Increase Revenue Fast!

Speaker: Shay Berman

This conversational and detailed course will cover 7 different types of online marketing including; Website Design, SEO, Social Media, Facebook Ads, Google Ads, Video Content, and Live Chat.

The Fearless Dental Team

Speaker: Kay Huff

Are you afraid of encouraging change? Does every decision your office makes revolve around “what-ifs”? It is vital to have a vision and share it. It’s okay to ask your patients for money and get paid.

Lights, Camera, New Patients!

Speaker: Logan Taylor

This fun and interactive presentation will help Dental Practices truly understand the power of online video!  YouTube is the second largest search engine in the World, video is considered the heaviest form of multimedia content and Google owns YouTube.

The Practice-Building Mindset: Secrets to Growing a Thriving Practice

Speaker: Genevieve Poppe

Do you find that you’re constantly chasing new patients? What if it could be simpler than that? What if new patients are only a small factor in the practice growth equation?

Raving Patients: Get Visible, Get Credible, Get More New Patients

Speaker: Leonard Tau

Word of mouth has always been the foundation for the acquisition of new patients by a dental practice but in our internet age, word of mouth is transformed because of reviews sites like Google, Yelp, and Facebook. Online reviews are now one of the biggest ranking factors in a local search.

Unlock the Secrets in Your Numbers!

Speaker: Lois Banta

Even if you hate numbers, learn how to find out what your financial statements are trying to tell you – and why they are not! They may be accurate – but not meaningful or helpful.

The Art of Delegation Without Being a Witch

Speaker: Dr. Gina Dorfman

In his book, E-Myth Revisited, Michael Gerber explains that “most businesses don’t work. The people who create them do. They get up in the morning, and they do it all. And they keep doing it, and doing it, and doing it. And they cannot imagine it being done without them. And they keep doing it until they run out of steam.”
As practice owners or managers, we wear many different hats.

Practice Optimization: Where People and Process Meet

Speaker: Adrienne Twigg

Join Vanessa Buchheit as she discusses how to build your practice using the No Limits concept, leading to exceptional growth and profitability.

Dental Membership Plans: A Win-Win for Your Practice and Patients

Speakers: Candace VanCamp, Sarah Key

Subscription plans have become an integral part of our daily lives, changing the way we purchase goods/services (Amazon, Netflix, Costco). Historically, successful businesses adapt and change. (Remember Blockbuster?) Subscription models may be key to success in the coming years. Could a membership plan be right for your practice?

Saturday Afternoon: Educational Sessions

P.A.N.D.A. (Prevent Abuse and Neglect through Dental Awareness)

Speaker: Teresa Duncan, MS, FAADOM

Abuse, neglect and human trafficking are an ever-increasing problem in today’s society. Dental professionals are frequently the first health care professional to render treatment to a maltreated individual yet they make fewer reports. This course will help you better recognize the signs of abused and/or neglected persons in our offices. Most clinical team members are mandated reporters while managers are under no obligation.

Calm Mind - Fit Body - Inspired Practice!

Speaker: Dr. Uche Odiatu

Has your get up and go, got up and left? Are your clinic days fueled by caffeine? Is your team wound up? This entertaining & informative session will inspire you to TAKE ACTION and reclaim your energy. The unrelenting pressure and stress from demanding HR situations/patient relations can drain the reserves of the most well-intentioned individual.

Be Free at Last

Speaker: Roy Shelburne, DDS

“Stone walls do not a prison make, nor iron bars a cage” While incarcerated at the Federal Prison Camp in Manchester, KY for 19 months Roy Shelburne, DDS had ample time to evaluate where he’d been, where he was, and where he was going. It became very clear, while there in prison, that he had begun a sentence of imprisonment long before the steel doors slammed behind him on August 20, 2008 due to the choices he had made.

Keys to Finding and Keeping Quality Dental Assistants

Speaker: Kevin Henry


Throughout the country, dental practices are reportedly having a harder and harder time finding and keeping quality dental assistants. This is going on despite there being more dental assistants available in our country today than ever before.


Advancements in Specialty Marketing - Teamwork, Techniques and Trends

Debra Engelhardt-Nash

For most specialty providers, dental specialist marketing will be an ever growing and more critical aspect of the business for those who want to have thriving practices. Dental specialist marketing can be exclusively internally focused or it can be geared toward a heavier focus of going directly to the consumer – or a bit of both.

Money In, Money Out: Financial Organization In Your Practice

Speaker: Susan Gunn

Exclusively for dental spouses.

A dental practice has two accounting software systems: the practice software and the accounting software (QuickBooks) or CPA. In this digital information age, there are more moving parts than ever. From banks, credit cards and merchant card services to insurance companies and payment plans, there is a lot to keep track of and stay HIPAA compliant in the process.

Putting Your Best Space Forward: What is Your Practice Saying about You, Without Saying a Word?

Speaker: Andrea Greer


When was the last time you refreshed the décor in your practice? Are things looking a little worn or tired? Is the image of your practice congruent with how you brand your business? Human nature is to stop seeing the disorganization, clutter and stale décor that they are surrounded by every day, but your patients see indifference and oversight.


50 Things You Don’t Know About Running a Business

Speaker: Rick Garofolo


Running a business is tough, and it’s even tougher when that business is also a healthcare facility like a dental practice.  Office managers and dentists are expected to know not only how to fix teeth, present treatment and keep the schedule full, but also how to run the business side of the practice, something that often gets forgotten about.


What I Didn't Learn at AADOM21

Speakers: Lois Banta, Cindy Durley, Judy Kay Mausolf, Rachel Wall, Rita Zamora


Join our All-Star Panel featuring: Lois Banta, (Banta Consulting), Cindy Durley, (DANB/DALE), Judy Kay Mausolf, (Practice Solutions), Rachel Wall, (Inspired Hygiene) and Rita Zamora, (Rita Zamora Connections) as they answer your questions!