Course Descriptions

Pick a day to learn what's happening.

Wednesday: Half Day Pre-Conference Sessions

Optional half day courses, additional tuition will be added to your registration fee.

Heidi Arndt, RDH & Stephanie Edgmon, RDH

Heidi Arndt RDH, BSDH has been working in the dental field for over 18 years. Her experience stretches from working as a treatment coordinator, dental assistant, and practice manager before graduating from the University of Minnesota with a bachelor’s degree in Dental Hygiene.

Heidi spent the early part of her career working in private practice and at the Mayo Clinic (Department of Dental Specialties). In 2002, Heidi began working for American Dental Partners, where she was a dental hygiene mentor/coach and was later promoted to Director, Dental Hygiene Development. Heidi managed over $140 million in annual revenue, and led all dental hygiene development activities for American Dental Partners affiliated dental groups (more than 250 practices and 1000 dental hygienists across the entire United States). Heidi created and implemented a mentoring and dental hygiene development curriculum, that improved patient care, created accountability increased hygiene profits exponentially year after year.

In 2011, Heidi launched Enhanced Hygiene. She is dedicated to helping dental groups support the development and enhance the value of their dental hygiene team. Heidi’s coaching and training programs have helped hundreds of practices achieve their long sought after goals – improving leadership, teamwork, organizational systems, patient care, patient service, verbal skills, and the bottom line.

Stephanie Edgmon brings many years of clinical and operational experience along with a passion and commitment to drive results in all areas of the business. Ms.Edgmon has a strong focus and passion on the direction and implementation of all business operations as she has held many operational roles giving her guidance a holistic approach. These roles include: Regional Director of Operations, Senior Director of Operations, and Chief Operating Officer for a multi-unit DSO management organization in the Arizona market.

In her roles she worked directly with the Chief Executive Officer to ensure systems and protocols were successfully in place and establishing the business structure needed to be scalable. Her success can be surrounded by her clinical experience as a dental hygienist which has provided her the ability to look at the dental business in a comprehensive way.

Stephanie grew up in both Grafton, Wisconsin and Gilbert, Arizona. She started her career in the dental field as a dental assistant and later graduated from Rio Salado College with her dental hygiene degree.

AADOM’s Train the Trainer Skills Camp

Designed for Corporate Group Practices & Multi Location Offices Only

Speakers: Heidi Arndt, RDH, BSDH & Stephanie Edgmon, RDH

Highly functioning teams reflect highly productive training. This session is for group trainers, site managers and regional managers who would like to improve the efficiency and flow of their team. Attendees of this session will learn how to develop strong systems and skills training they can implement with their teams immediately. Direct skills on how to communicate, influence and drive behavior with sustained action will be covered.

Attendees of this course will receive a certificate of completion.

Highly functioning teams reflect highly productive training. This session is for group trainers, site managers and regional managers who would like to improve the efficiency and flow of their team. Attendees of this session will learn how to develop strong systems and skills training they can implement with their teams immediately. Direct skills on how to communicate, influence and drive behavior with sustained action will be covered.

As part of this program, trainers will be a part of a nationwide peer network through AADOM. The networking and education will continue throughout the year. Participants will obtain CE toward the AADOM Fellowship program and will receive a certificate of completion. The program is approved for AGD/PACE credit.

Topics that will be covered during the training are:

  • Effective communication
  • Conflict resolution
  • Mental agility
  • Work ethic
  • Negotiating skills
  • Coaching and mentoring

Attendees will leave this camp ready to create a positive impact and drive successful change in their dental group!

Session is limited to first 75 registrants.
Half Day Session $199**
Approved for 4 CE towards AADOM Fellowship

**Complimentary registration for Patterson Special Markets customers.

Teresa Duncan, MS, FAADOM

This course is designed for doctors or managers with less than five years of management experience or those desiring a refresher course on the basics of dental office management. Experienced dentists know clinical excellence alone does not spell success – managerial talent and leadership are needed as well.

Discussions will focus on situations that most managers encounter in their new roles. From hiring and firing to managing your practice’s revenue cycle –well review basic systems that you will need to have in place.

Topics will include:

  • Structuring an effective team
  • Managing your practice for financial success
  • Tips on insurance management
  • Leadership and attitude as a manager

The Acci-Dental Insurance Coordinator

Speaker: Teresa Duncan, MS, FAADOM

Insurance is an important part of your office’s revenue cycle but it does not need to overwhelm your daily routine. Manage your information and your claims to minimize delays and rejections. Whether you’ve been filing claims for five months or five years, this course will touch on the techniques needed to successfully manage your insurance process.

Insurance is an important part of your office’s revenue cycle but it does not need to overwhelm your daily routine. Manage your information and your claims to minimize delays and rejections. Whether you’ve been filing claims for five months or five years, this course will touch on the techniques needed to successfully manage your insurance process.

Learning Objectives:

  • Discover basic coding including explanation of the most common procedures encountered in a dental office
  • Learn tips to obtain reimbursement for your practice and your patients, including writing effective narratives and sending attachments
  • Participate in a discussion of coding trends including dental diagnosis codes and what they mean for your office

Participants will obtain CE toward the AADOM Fellowship program and will receive a certificate of completion. The program is approved for AGD/PACE credit.

Half Day Session $199**
Approved for 4 CE towards AADOM Fellowship

Laura Hatch, FAADOM

Laura Hatch helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching. With a bachelor’s in human resources and a master’s in organizational leadership, Laura Hatch has committed years of study to learning how to manage and empower team members. Laura partnered with her husband to build and manage two fee-for-service dental practices. Twelve years later, she founded Front Office Rocks, which offers Web-based, on-demand front office training for dental practices. As the leading authority on virtual dental front office training, Laura has developed training methods that consist of established ideas and practical training that can be easily implemented into any office.

Laura has been published in Dental Assisting Digest, Dentaltown, and Dentistry IQ. She is also a fellow of the American Association of Dental Office Managers, a national and international speaker on dental practice management for leading dental authorities, state and local dental societies, study clubs, and an advisor to several companies within the dental community. She is a member of the National Speakers Association and the Speaking Consulting Network. Laura was recognized as one of DPR’s Top 25 Women in Dentistry in 2016.

You're in this Position, Now What?

Speaker: Laura Hatch, FAADOM

Let’s journey through the first 30 days of your managerial career! How will you manage your peers? What reports do you need to run? So many questions! We’ll help you start off on the right foot in this fun session.

Congratulations on your promotion to office manager of your dental office. Now what? In this seminar, Laura, a seasoned office manager and trainer will review the first 30 days to help you get started on the right foot. You will learn what is now expected of you as an office manager; how to communicate effectively with your former peers that you now manage; how to meet the expectations of your doctor; and how to analyze current systems as well as start to make improvements within your office and your team. This presentation will break down the first 30 days into bite size chunks to make your first month in your new position effective and positive!

Participants will obtain CE toward the AADOM Fellowship program and will receive a certificate of completion. The program is approved for AGD/PACE credit.

Half Day Session $199**
Approved for 4 CE towards AADOM Fellowship

Thursday Morning Keynote

Kelly Swanson

Kelly Swanson is an award-winning storyteller, comedian, motivational speaker, and author of “Who Hijacked My Fairy Tale” and “The Story Formula”. She was a featured entertainer for Holland America Cruise lines, and is a cast member of the upcoming Reality TV Show “The Fashion Hero”. She is also creator of The Story Impact Academy which teaches people in all industries how to harness the power of strategic storytelling to master the art of connection to form stronger teams, more impactful leaders, better customer and patient relationships, stronger sales, and more engaged employees. Laughing the whole way.

You. Your Story. Make an Impact! The Big Picture

Keynote Speaker: Kelly Swanson

A hilarious and wildly motivating journey through the power of story to help you form stronger teams, enhance patient relationships, be more impactful managers, and re-engage in what you do and why you do it. Laughing the whole way.

A hilarious and wildly motivating journey through the power of story to help you form stronger teams, enhance patient relationships, be more impactful managers, and re-engage in what you do and why you do it. Laughing the whole way.

Kelly Swanson takes you on a delightful journey through the power of her story and the power of yours. Strategic Storytelling is the most valuable yet underused skill set in the workplace. Learn how tapping into your patient’s story, your employee’s story, and your own story, can help you master the art of connection and engagement. Not only will you receive an entirely new skillset, you’ll walk away feeling motivated and inspired to take on the world.

Thursday Afternoon: Educational Sessions

Heather Colicchio Lorie Streeter, CTC, FAADOM

Heather Colicchio is the Founder and President of the American Association of Dental Office Management (AADOM). Heather has brought her background in business management and her unique skills in professional networking to help drive the success of AADOM, the largest professional organization of dental practice management professionals in the country.

In 2003, when Heather was busy owning and operating her successful chain of gourmet cafes (as well as raising a toddler and a newborn), the furthest thing from her mind was starting a dental association but life takes interesting turns sometimes. Through a dentist friend of hers, Heather became aware of a niche in dentistry that was not being filled. There was a lack of resources and education available for dental practice administrators. She casually began putting people in touch to help them fill this need (kind of like a hobby) but her entrepreneurial spirit kicked in and soon AADOM was born. When AADOM reached over 1,000 members in less than two years, Heather sold her cafes to devote herself full-time to AADOM. It is now the largest professional association for dental management teams in the country, with over 4,000 members and host of the country’s largest dental office management conference.

 

As the Vice President of AADOM, Lorie’s role is to strategically build programs and relationships that create awareness of the AADOM mission and benefits to its members. Lorie’s rich history in dentistry, marketing, sponsor relations (for the last ten years), and office management allows her the unique perspective of working with not only the companies who help sponsor education and programs but also the practice administrators and what is best for their growth and development.

“As an office manager for 12 years, I have walked in your shoes. I would have given anything to have had a support system like the one AADOM provides for you – I was truly on an island.”

Lorie also owns , StreeterBuilt Coaching and Consulting, LLC. Her dental career spans 28 years, 12 of which were spent working in a dental practice. In 2015 Lorie was named one of the Top 25 Women in Dentistry by Dental Products Report magazine.

Lorie lives in Washington with her husband. She is an accomplished musician and songwriter who has performed nationwide and has opened for Rascal Flatts, Marty Stuart, Tracy Byrd, and Collin Raye. Lorie is also passionate about wellness and the mind-body connection. Check her out on YouTube. This is a song that Lorie and her son Rhett wrote about people living with chronic illness; it is now featured as the theme song for the Oral Cancer Cause.

 

FAADOM Fast Track

Facilitated by: Heather Colicchio and Lorie Streeter

The FAADOM FastTrack is a new session at the AADOM Annual Conference. This is an advanced track designed exclusively for those who have achieved Fellowship status within the organization (FAADOM).

Four topics, identified by experienced managers as focus points, will be presented. These topics are: Human Resources, Dental Insurance, Team Communication and Leadership & Goal Setting. An expert in each of these fields will deliver a 15-minute presentation on their topic, delivering “must-knows” for the advanced dental manager. There will then be 15 minutes for Q & A. This will repeat a total of four times, allowing the FAADOMs to attend each topic section as part of small, interactive group. The session will end with a recap and highlights of what was discussed with the experts. This session will be facilitated by Heather Colicchio and Lorie Streeter of AADOM. This course is limited to current FAADOM’s or 2018 FAADOM inductees.

Marsha Pilgrim

Marsha, President of MSP Consulting, has over 30 years’ experience in the dental office environment, first as a Registered Dental Assistant and then as an Office Manager.

She received her dental assisting training while serving in the US Navy. Being trained as a chairside assistant didn’t prepare her for running the front desk for her husband’s new practice. It was given to her after the previous office manager quit and took the funds from the office checking account. After contacting local offices and not receiving help on how to submit insurance claims and create billing statements from ledger cards, she went on a hunt for information thru continuing education courses. She still attends CE courses to keep her up to date on the latest in dentistry. Marsha maintains a working knowledge of daily dental office activities and issues by continuing to work in her husband’s dental practice.

She has spent over 10 years as a dental management consultant and enjoys helping practices put systems and financial plans in place to help make their offices more productive, more efficient and less stressful.

She has experience in scheduling, collections and setting production goals and obtaining them. She has worked with computers in the dental office for over 20 years and is a certified trainer for Dentrix for the past 10 years.

Marsha is a Certified Consultant in Employment Law Compliance and Integrated Performance Management with Bent Ericksen & Associates, member of The Speaking Consulting Network (SCN), Academy of Dental Management Consultants (ADMC), and a lifetime member of the American Association of Office Management (AADOM).

Dental Spouse Roundtable

Facilitated by: Marsha Pilgrim

Spouses and partners face unique challenges as it’s hard to leave work at the office. What happens when your doctor follows you home?! This open forum, moderated by a dental spouse, promises to not only bring you all closer together but will give you take-aways to be a better manager.

Is your spouse the dentist in the practice? Why not join peers, (other dental spouses), for this exclusive spouse session, to share and discuss the same issues, concerns and successes as you! Spouses and partners face unique challenges as it’s hard to leave work at the office. What happens when your doctor follows you home?! This open forum, moderated by a dental spouse, promises to not only bring you all closer together but will give you take-aways to be a better manager.

Thursday Afternoon: TechPalooza

Additional Tech Sessions Coming Soon!

Mary Horvath

Mary’s background includes over 40 years spent in the dental industry. She has a Clinical, Administrative and Consulting background, in which she has been actively involved with Insurance, Clinical and Dental Management Seminars.

Over the last 19 years she has worked with Patterson Dental in positions such as Regional Training Advisor, Regional Technology Manager, and presently as the National Corporate Technology Advisor, overseeing all regions with Eaglesoft and digital products. Mary has been very active as a Practice Masters’ Seminar presenter for over 17 years.

She resides in North Carolina and has two grown daughters living one town over in North Carolina. Her lifetime joys are her 3 grandchildren, Brayden, Kendall and Kinley, all living in North Carolina.

Eaglesoft - You Can Make it Happen! Learn What it Takes to Increase Practice Productivity with Your Software

Trainer: Mary Horvath

As a dental administrator, you have the ability to reach that next level of expertise for you, your team and your practice. Use the advanced features of Eaglesoft to better communicate with your patients, increase productivity, give your patients the best possible dental experience and elevate your team.

As a dental administrator, you have the ability to reach that next level of expertise for you, your team and your practice.  Use the advanced features of Eaglesoft to better communicate with your patients, increase productivity, give your patients the best possible dental experience and elevate your team.  Bring back to your practice:

  • Ways to better communicate with your patients through your software
  • How to use Eaglesoft’s advanced Practice Management features to increase your practice productivity and proficiency
  • Methods to measure and track 3 Key Performance Indicators in order to enhance your practice and your team
  • Interesting ways to facilitate an effective Morning Team Huddle with Eaglesoft as your Software Assistant
  • Exciting new and updated features with our latest version
Jeri Sorenson

Jeri Sorenson is a Henry Schein Practice Solutions representative and Dentrix practice development specialist. She has over 30 years of experience working in the dental industry, including being a dental assistant, continuing care coordinator, business administrator, software trainer and practice management consultant. She has a passion for Dentrix and its ability to help offices increase their efficiency, be as paperless as they want to be and grow their business by utilizing the intuitive analysis tools within the software. She has accumulated a wealth of industry and product specific knowledge over the years and brings that experience to her presentations.

Dentrix - Filling Holes in Your Schedule: Tips and Tools for a Productive Practice

Trainer: Jeri Sorenson

Holes in the schedule. Almost every front office team struggles with it. Patients cancel on the day of their appointments, or worse, simply fail to show up. What can office managers do?

Holes in the schedule. Almost every front office team struggles with it. Patients cancel on the day of their appointments, or worse, simply fail to show up. What can office managers do? Attend this session to learn tips and tools that will help you build and maintain a full schedule for your practice.

In this course, you’ll learn how to:
• Measure open chair time and estimate the impact on production
• Use tools in Dentrix to prevent and fill holes in your schedule
• Run and interpret reports about key scheduling indicators
• Connect production goals to scheduling skills and processes
• Train your front office team to schedule effectively in Dentrix

Miranda Reed

Miranda Reed has over 23 years of experience in the dental profession. She has worked as a dental assistant and an office manager, and she was also a certified Dentrix trainer for over 13 years. Her many years of experience and extensive knowledge help her identify opportunities for improvement within any dental practice. Miranda currently provides customized Dentrix coaching and training services as a practice development specialist with Henry Schein Practice Solutions.

Dentrix - Master the Metrics that Matter: How to Be the Chief Profitability Officer in Your Practice

Trainer: Miranda Reed

The office manager is often the chief operating officer of the dental practice. You manage everything from the daily schedule to A/R and HR. Your dentist depends on you to help run the business. Making good business decisions requires good business data.

The office manager is often the chief operating officer of the dental practice. You manage everything from the daily schedule to A/R and HR. Your dentist depends on you to help run the business. Making good business decisions requires good business data. Dentrix includes tools to help you measure and improve the metrics that impact your bottom line. Attend this session to learn the tips and tools that will help you be not only the chief operating officer, but also the chief profitability officer in your practice. In this course, you’ll learn how to:
• Understand the key performance indicators of a profitable practice
• Use the Dentrix Practice Advisor Report to measure production, collections, treatment case acceptance, and more
• Use the Dentrix Daily Huddle Report and other tools in Dentrix to improve practice profitability

Danelle Canales

Danelle Canales combines humor and professionalism in her training and strives to help clients use our software to efficiently meet their practice management needs. Danelle holds a bachelor’s degree from Texas A&M University. She has refined her leadership skills as an officer in the Texas A&M Corps of Cadets.

In 2007, Danelle joined Carestream Dental as a Certified Trainer of CS SoftDent. She works closely with the technical support, development, and implementation teams to ensure our software and processes are up-to-date and meet our clients’ needs. When she is not training, Danelle enjoys spending time with her husband and two young sons.

Carestream SoftDent - Maximizing Efficiency in Your Practice

Trainer: Danelle Canales

Join Danelle as she shares tips to maximize efficiency in your practice. You’ll learn how the new Charting overview page will help revolutionize your clinical charting!

Join Danelle as she shares tips to maximize efficiency in your practice. You’ll learn how the new Charting overview page will help revolutionize your clinical charting!
Learning Objectives:
• Identify components needed to move to becoming a “chartless” practice
• Cross-train to bridge the gap between front desk and administrative versus back office clinical duties
• Maximize using Family scheduling, statement preview, eServices
• Find hidden gems in SoftDent to help streamline your daily routine to promote efficiency and more productivity
• Set up reporting automation to help utilize your practice’s actual numbers for lost income from poor recall protocol, production based on procedures, referrals, and family accounting
• Maximize internal and external marketing ideas by using software basics

Alex Nudel

Alex Nudel, founder at RevenueWell, has more than 20 years of experience as a recognized dental industry speaker, practice growth specialist, successful practice owner, and digital entrepreneur. As a dental practice owner he realized the need for an easy way to handle the routine communications associated with attracting new patients, increasing production, and creating a WOW! experience for his patients. He founded RevenueWell to meet those needs, freeing the doctor and staff to focus on what they do best: serving the patient.

Unlocking RevenueWell - A Masterclass in Patient Care Technology

Trainer: Alex Nudel

Calling all RevenueWell Rockstars, you do not want to miss this class! RevenueWell founder Alex Nudel unlocks the power of your patient care system, showing you how to effortlessly save time, grow your practice, and look good while doing it!

Calling all RevenueWell Rockstars, you do not want to miss this class! RevenueWell founder Alex Nudel unlocks the power of your patient care system, showing you how to effortlessly save time, grow your practice, and look good while doing it!

Become an ace at running recall and reactivation campaigns. Implement your already-awesome protocol, and master new tips and tricks that’ll make it even better! Unlock new ways to connect with your current patients, reach new patients, and drive treatment acceptance through the roof!

By the end of this course you’ll be a practice growth expert, and the apple of your office’s eye for saving everyone time.

Get ready to hack RevenueWell, streamline operations, and care for your patients, all while making life in the office that much easier!

Deana Zost, FAADOM

Deana is a Regional Territory Manager for RevenueWell with over 26 years in dentistry. She is a Fellow in AADOM & a founding member of the Dallas/Ft. Worth AADOM Chapter. In 2015, Deana was a Patterson Scholarship winner to the AADOM National Conference & a 2015 Practice Administrator of the Year nominee. She is a contributor of educational content for the AADOM eCampus. She is a member of the Speakers Consulting Network and has been published in the AADOM Oberserver & DewLife Magazine. She can be heard on podcasts with Gary Takacs, Dr. Howard Farran, and Ignite DA’s webinar series with Kevin Henry. The fuel behind Deana’s energy is to empower dental team members to continually elevate & realize their value by combining education & networking.

RevenueWell - Create Your Perfect Day by Cutting Out Unnecessary Stress

Trainer: Deana Zost, FAADOM

Filling the schedule. New patient acquisition. Patient retention. Treatment acceptance.

We hear these topics every single day. They’re the white whale of every dental practice that’s ever lived, and boy are they stressful! How to get, keep, and maximize patients: it’s a lot of work!

Filling the schedule. New patient acquisition. Patient retention. Treatment acceptance.

We hear these topics every single day. They’re the white whale of every dental practice that’s ever lived, and boy are they stressful! How to get, keep, and maximize patients: it’s a lot of work!

There are no secrets in dentistry. The fundamentals haven’t changed. We know what we need to do, so let’s focus on how we do it.

Let’s create our perfect work day.

We can acquire new patients without spending a lot of money. We can keep our schedules full and retain our current patients without breaking our backs. And we can increase treatment acceptance without sounding like used car salesmen.

In this lively course, RevenueWell regional territory manager, Deana Zost, FAADOM, will show you how to cut out all the unneeded stresses of your workday so you can go back to doing what you love: taking care of patients.

Mike Buckner

Mike Buckner has been working in the Dental Technology Field for 7 years. He was a Business Development Executive for Solutionreach for several years where he oversaw the strategic relationships and partnerships for the Dental market. After that, he spent some time as a Director of Business Development for Dental Intel where he spoke at various study clubs and major meetings teaching the importance of, and explaining how to understand certain Key Performance Indicators within a dental practice. He is currently a Business Development Executive for Weave. He continues to speak at various dental meetings, teaching about the latest technology to improve overall Practice Management. He just doubled his family size in December with the addition of twin boys that keep him on his toes.

Weave - “Hear No Patients, See No Patients” - How Technology Fills the Gaps of Human Connection

Trainer: Mike Buckner

As consumers and patients, we use all of our senses in choosing a good provider to take care of us. It is not a decision to take lightly. It starts with the initial research on the web, and leads into the new patient phone call, the case presentation and treatment acceptance, and ends with how we leave the patient.

As consumers and patients, we use all of our senses in choosing a good provider to take care of us. It is not a decision to take lightly. It starts with the initial research on the web, and leads into the new patient phone call, the case presentation and treatment acceptance, and ends with how we leave the patient. As Dental Professionals, are we really paying attention to what senses matter, and when they matter? It may only take 1 of our senses to pick a new dentist, but it takes all 5 to create a loyal patient.

Course Learning Objectives

  • Discover how all of our 5 senses effect patient retention
  • Analyze what “First Impression” you give off to your patients
  • Find out if your practice appeals to all 5 senses, or pushes patients away
  • Learn the secrets behind managing your Online Reviews – and what to do with negative reviews
  • Take away a solid plan to build your Practice Brand

Friday Morning: Educational Sessions

Kelly Swanson

Kelly Swanson is an award-winning storyteller, comedian, motivational speaker, and author of “Who Hijacked My Fairy Tale” and “The Story Formula”. She was a featured entertainer for Holland America Cruise lines, and is a cast member of the upcoming Reality TV Show “The Fashion Hero”. She is also creator of The Story Impact Academy which teaches people in all industries how to harness the power of strategic storytelling to master the art of connection to form stronger teams, more impactful leaders, better customer and patient relationships, stronger sales, and more engaged employees. Laughing the whole way.

You. Your Story. Make an Impact! The Deep Dive

Speaker: Kelly Swanson

Now that you’ve traveled through the power of story and learned why it matters to your dental offices, let’s talk about HOW to do it.

This interactive workshop (with just as much humor and more powerful stories) is where we dig deep into your stories, your brand, and your customers. Kelly will walk you through the Story Formula blueprint – a proven method that can be used over and over any time you want to influence and persuade. You’ll walk away with more energy, even more motivated, a new skill set, and the ability to go beyond telling people what to do, to actually making them WANT to do it. Laughing the whole way.

Janice Hurley

Janice Hurley is Dentistry’s Image Expert on personal presence and professional success.

Attendees to her courses have described her as profoundly articulate, gracefully charismatic and powerfully entertaining. She has been honored for more than ten years as one of the top speakers in dentistry by Dentistry Today.

A noted authority on treatment presentation and effective in office systems, Janice consults and coaches “hands on” and through articles published in Dental Economics, Dentistry Today, The Progressive Dentist, and others. Even dental hygiene schools use her written protocol standards for both image and effective communication. She knows what it takes to project professional excellence and confidence so others feel it instantly, her goal is for everyone to use their professional energy for personal success.
Janice’s energy is contagious and audiences inevitably leave raving fans and ready to reenergize their lives, and their practices. Janice has been a featured speaker with the Thomas P. Hinman Dental Meetings, Yankee Dental Congress, American Academy of Cosmetic Dentists, American Association of Endodontists, Philips Sonicare, Academy of Dental CPAs , Henry Schein, and many, many more.

Spouses and partners face unique challenges as it’s hard to leave work at the office. What happens when your doctor follows you home?!

  • Learn to present yourself as the Practice Partner
  • Get comfortable and celebrate your role as the spouse
  • Project confidence and clarity on a consistent basis
  • Face the fears and do it anyway.
Mark Murphy, DDS

Mark is the Principal of FunktionalTracker.com, Lead Faculty for Clinical Education at ProSomnus Sleep Technologies, serves on the Guest Faculty at the University of Detroit Mercy and Michigan Schools of Dentistry and as a Regular Presenter on Business Development, Practice Management and Leadership at the Pankey Institute.

He has served on the Boards of Directors of the Pankey Institute, National Association of Dental Laboratories, the Identalloy Council, the Foundation for Dental Laboratory Technology, St. Vincent DePaul’s Dental Center and the Dental Advisor.

He lectures internationally on Leadership, Practice Management, Communication, Case Acceptance, Planning, Occlusion, Sleep and TMD. He has a knack for presenting pertinent information in an entertaining manner.

Leadership Lessons for Dental Teams

Speaker: Mark Murphy, DDS

The dental teams that are most successful have strong leadership at every level. From vision, through planning and onto the execution and implementation, there is alignment and congruence that supports high performance.

Great communication, motivation, feedback and rewards all compliment excellent design and strategy. In this course, Mark will feature lessons and examples that will help you start to develop a stronger leadership culture right away. You will access leadership, communication and motivational exercises that support your growth and development as a team.

Experience less stress, better alignment to goals and objectives and more fulfillment as a team.

Learning Objectives

  • Understand basic leadership principles and the major leadership styles
  • Examine communication, motivational and learning styles that support good leadership
  • Work through group exercises on planning, communication and leadership
Judy Kay Mausolf

Judy Kay Mausolf is a speaker, author and dental practice culture cultivator with expertise in helping others get happier and more successful! She coaches teams how to grow their practices by becoming better leaders, working together better and delivering service with more focus and passion.

She is Past President of National Speakers Association (Minnesota Chapter), Director of Sponsoring Partners for the Speaking Consulting Network, member of the National Speakers Association and Academy of Dental Management Consultants.

Tackle Crickets, Complainers & Clock Watchers!

Speaker: Judy Kay Mausolf

Are you frustrated with wasting time on negative and ineffective team meetings? You know the kind I am talking about! Everyone is watching the clock and just can’t wait for the meeting to end including you.

Instead of having an open discussion it turns into a finger pointing complaint session. You ask for feedback and you only hear crickets. Maybe you have even reached a point where you decided to stop having them altogether.

It’s time to tackle the crickets, complainers and clock watchers! Positive and effective team meetings are critical for communication, team development, patient service, office flow and productivity … just to name a few. They reduce the number of problems that require your attention by preventing fires, breakdowns and costly mistakes. The benefits of creating a smoother running, less stressed and more profitable practice far outweigh the cost of downtime.

Judy Kay has designed this course to give you tips, tools and templates to facilitate positive and effective team meetings. You will learn how to confidently facilitate a meeting that will empower and engage your team. You will obtain the know-how to make meetings more focused, interactive, energized and efficient. Judy Kay, culture cultivator expert, will share how to breathe new life into your team meetings!

Learning Objectives:

• Illuminate team meeting focus
• Facilitate open communication
• Empower brainstorming obstacle and opportunity participation
• Avoid distractions and time wasters
• Boost implementation using R.I.S.E. Process
• Discover how to get team commitment
• Get templates for meeting flow, processes/standards and commitments

Theresa Narantic

Theresa has been in the dental industry for over 35 years and has focused exclusively on the growth and success of dental businesses. Beginning a well-traveled career beginning as a dental assistant, financial coordinator and multi-office manager, coupled with academic understanding of the business environment, Theresa has been extremely successful in assisting dental practices initiate and/or strengthen their businesses. An authentic understanding of clinical, administrative and comprehensive business has allowed audiences to derive comprehensive understanding of pertinent industry topics in general and specialty dental practices. She is a member of the Academy of Dental Management Consultants and Speaking Consulting Network.

From Start-Up to Build-Up

Speaker: Theresa Narantic

In this course, we will take an analytic look at the process of starting a dental practice, what works and how to magnify it. The basics of starting a successful practice are the same principles applied to building up an established dental practice.

In this course, we will take an analytic look at the process of starting a dental practice, what works and how to magnify it. The basics of starting a successful practice are the same principles applied to building up an established dental practice.

The businesses that flourish are those who adopt a “proactive,” rather than “reactive,” mindset. The best results are always fostered by laying the groundwork, staying focused on the goal, and providing clear desired results to the team and patients.

Whether you are contemplating a start-up, or you’re ready to grow your practice, this is the course for you!

Brad Barbera

Brad Barbera is an author, speaker, trainer, and consultant in strategy, innovation, and mission-focused teamwork. His book Keep Innovation Simple – Lead with Clarity and Focus in a World of Constant Change, brings evidence-based principles to organizational effectiveness, while actually making the reading of a business book entertaining. Brad has been bringing his experience and research to leaders of businesses and nonprofits for nearly three decades. He is a certified New Product Development Professional (NPDP) and is Editor-in-Chief of Visions Magazine. He’s also a proud father of two, competitive stair climber, and a moderately competent chess player.

Why Would Anyone Want to Visit YOUR Dental Office

Speaker: Brad Barbera

Learn how to create a great experience for your customers, without adding costs, without working harder, and without sacrificing the actual health care that you provide.

With all of the options people have for dental care, why should they ever choose to visit your office? They can probably get the same technical care in a variety of other places. What really differentiates one office from another is not the quality of the dental care itself. It’s the experience that they have. Learn how to create a great experience for your patients, without adding costs, without working harder, and without sacrificing the actual health care that you provide.

In this workshop, you will learn:

  • How to understand your patients beyond just their medical condition;
  • What makes people stay with you, and what drives them away;
  • How to make your work life less stressful and more rewarding.
Ginny Hegarty, SPHR

Ginny Hegarty is a Dental Practice Management Strategist, Speaker, Author and Coach passionate about helping dental professionals create their next level of success and a practice they love.

Ginny is the President of Dental Practice Development, Inc. providing practice management and team development services to dentistry since 1997. Ginny is a Faculty Presenter for 4 Steps to a Great Hire in the ADA’s Executive Certificate Program with the University of Notre Dame [a big deal in her Irish Catholic, football-loving family!] She is a Past-President of The Academy of Dental Management Consultants. Ginny’s new book is PIVOT, Practice Leadership Redefined.

Your HR GPS

Speaker: Ginny Hegarty, SPHR

Your people are either your best competitive advantage or they are the red lights and speed bumps that slow you down and keep you spinning your wheels, struggling to reach your goals.

Your people are either your best competitive advantage or they are the red lights and speed bumps that slow you down and keep you spinning your wheels, struggling to reach your goals. The reality is we now live and work in a Google world where real-time information is plentiful and feedback is instantaneous. It’s your challenge as a practice leader to keep up with life in the fast lane. Let’s shed some light on the risks and rewards of this new world, learn how to avoid common missteps and hire, develop and retain the right team members.

Course objectives include learning how to:

  • Implement a hiring “system” that saves time and leads you to a great hire
  • Inspire & engage team with a more collaborative, innovative leadership style
  • Introduce a performance appraisal system that sets your team up for success
  • Protect your practice and yourself by understanding your HR risks, rewards and responsibilities
Dana Watson, FAADOM

Dana is a Fellow of the American Association of Dental Office Management and a member of the Academy of Dental Management Consultants as well as the Speaking & Consulting Network. After teaching high school science for ten years, Dana moved to dentistry and has been working in the dental field for over fifteen years. She is the owner of Distinction Dental Management Systems and enjoys teaching foundations of excellence for the dental team and building leaders and liaisons within the dental practice. Dana is also an active practice manager of a dental practice in her home town of Nashville, Tennessee.

General Dentistry Forum LIVE!

Facilitated by: Dana Watson, FAADOM

The nation’s largest live networking event for dental management professionals. The live version of one of AADOM’s most valued benefits, the members only forum!

This is the nation’s largest live networking event for dental management professionals and business team members. You know the Members Forum as a place to go to for answers, advice and support. Meet up IRL (in real life) with other conference attendees to discuss some of dentistry’s hottest topics! This Forum LIVE session is designed for General Dentistry practices. Specialty practices are encouraged to attend the Specialty Forum LIVE during this time slot, or during the Saturday afternoon time slot.

Susan Gunn

Susan definitely has a wild, crazy, fun side but she is very serious about the financial organization of dental practices. An Advanced QuickBooks ProAdvisor & a Certified Fraud Examiner, she has helped practices organize and keep their revenue for over twenty years.

Having written 38 books and a nationally recognized speaker, Susan has been appointed as an American Dental Association Consultant to the Council for 2016-2017, recognized since 2005 as A Leader In Consulting by Dentistry Today Magazine and named an American Dental Association Financial Matter Expert and a Guidelines for Practice Success Expert. Susan lives in her hometown, Arlington, TX.

The Other Half of the Software Equation QuickBooks Essentials

Speaker: Susan Gunn

It’s time to address the other half of your practice’s accounting: QuickBooks. You received training on the practice software but you’ve been winging it on QuickBooks. No worries. Help is right around the corner. Fret no longer.

It’s time to address the other half of your practice’s accounting:  QuickBooks.  You received training on the practice software but you’ve been winging it on QuickBooks.

No worries. Help is right around the corner. Fret no longer.

Throughout the day, patient treatment, clinical notes, insurance claims and payments are entered into the practice software.  But what’s entered into QuickBooks?

What’s the best way to enter patient plan deposits?

How (and when) should payroll be processed?

What reports should the doctors review?

Is your QuickBooks organized in such a way that you know what percentage of income your staff cost vs. production expenses?

Not your typical software or accounting course, you will laugh while you learn, and will walk away ready to implement!  Come learn five specific essentials for using QuickBooks in your practice more easily AND more organized.

Lois Banta

Lois Banta is CEO, President and Founder of Banta Consulting, Inc., a company that specializes in all aspects of dental practice management. Lois has over 37 years of dental experience and consults and speaks nationally and internationally. She is the owner and CEO of The Speaking Consulting Network, and a member of ADMC, ADAA, NSA and AADPA.

The Secrets of Total Team Scheduling

Speaker: Lois Banta

Spend a few hours, and take away the many keys for a better bottom line for the life of your practice! It seems so simple, but it’s not. In reality you’ve got…last minute cancellations…procedures that take longer than expected…grumpy patients in the reception room…grumpier staff members blaming each other (or the dentist).

Learn the secrets of effective scheduling. It seems so simple, but it’s not. In reality you’ve got…last minute cancellations…procedures that take longer than expected…grumpy patients in the reception room…grumpier staff members blaming each other (or the dentist). Good scheduling guarantees happier doctors, staff, and patients. And…when everyone is happy, your bottom line will be healthier.

What you will learn:
• Secrets of Effective Communication
• Efficient Scheduling
• Stop Cancellations & No Shows
• Continuing Care –Avoiding the Pitfalls
• Setting Realistic Goals
• Treatment Planning and Consultations
• Creating a Quality Experience

Specialty Network Chairs

We’re excited to have our own AADOM Specialty Network Chairs facilitate this session. Meet Cindy Galbreath, FAADOM, Traicee Stafford, FAADOM, Andrea Bowlin, FAADOM, Tammy Coleman, FAADOM, Michael Cruz, FAADOM, Lisa Holing, Courtney Roberts, FAADOM and Trish Lewis-Clark, FAADOM.

Specialty Practice Forum LIVE!

Facilitated by: Specialty Network Chairs

The nation’s largest live networking event for dental management professionals. The live version of one of AADOM’s most valued benefits, the members only forum – specifically for Specialty Practices!

Join the nation’s largest live networking event for dental management professionals and business team members. You know the Members Forum as a place to go to for answers, advice and support. Meet up IRL (in real life) with other conference attendees to discuss some of dentistry’s hottest topics!

This Forum LIVE session is designed for Specialty dental practices. That’s right, focus specifically on topics for your specialty practice. Spend time with peers who face the same specialty challenges you face!

Friday Afternoon: Sponsored Educational Sessions

More Courses Coming Soon!

Kristen Brown

Kristen Brown was named one of the top 20 trailblazers in the meetings industry by Meetings Today magazine because her programs are entertaining and actionable. She motivates people to be high-performers, embrace win-win leadership, and provide top-notch sales and service. After 15 years in traditional corporate leadership roles, she started her business after she was widowed unexpectedly with a 10-month old baby during the economic collapse and a challenging job situation.

Some past speaking clients include Association of Legal Administrators, Retail Value Chain Federation, Mayo Clinic, Minnesota Vikings, nursing associations, healthcare companies, international corporations, and more. She has been seen on national media sharing insights from her bestselling books and in-depth research including Live with Kelly, HLN, Fox, Forbes, Psychology Today, Working Mother, and more.

She lives in Minneapolis with her daughter and will do just about anything for bacon or an extra hour of sleep. Plus she loves going to the dentist! To learn more, visit KristenBrownPresents.com

The Happy Hour Effect: 5 Power Shots to Minimize Stress and Maximize Time

Speaker: Kristen Brown

You’re a smart, successful dental industry professional who has what it takes to drive success for yourself and build positive relationships with your patients, co-workers, and community. But you also face the ongoing stress of growing your practice, providing top-notch service, staying up-to-date on regulations, managing multiple locations, ensuring your patient base is happy, streamlining systems and processes, communicating with your team, and making time for your personal life. Whew!

You’re a smart, successful dental industry professional who has what it takes to drive success for yourself and build positive relationships with your patients, co-workers, and community. But you also face the ongoing stress of growing your practice, providing top-notch service, staying up-to-date on regulations, managing multiple locations, ensuring your patient base is happy, streamlining systems and processes, communicating with your team, and making time for your personal life. Whew! This constant stress and time pressure can negatively impact how you show up to patients, co-workers, and your personal circles.

During this interactive and fun session, you will use the powerful mental and physical shifts that happen during happy hour to:

  • Understand how stressors and energizers impact your productivity and time management.
  • Elevate your performance, service, and relationships by becoming an indispensable partner and resource for your patients.
  • Upgrade your energy to improve communication and become more influential with patients and co-workers.
  • Learn to empower and partner with those around you to accelerate your practice performance.
Fred Joyal

Fred Joyal is the founder and president of 1-800-DENTIST, and author of two best-selling dental marketing books, Everything is Marketing and the newly released Becoming Remarkable. As the industry’s foremost expert on dental consumer marketing, Fred has lectured at dental tradeshows nationwide and is a regular contributor to various print and online publications. Fred writes a dental marketing blog at GoAskFred.com, where he posts weekly with new ideas and changes and in marketing, social media and the dental world.

Revolutionize Your Front Desk

Speaker: Fred Joyal

Join Fred Joyal, co-founder of Futuredontics® and 1-800-DENTIST®, for an in-depth look at the innovative technologies and best practices that are revolutionizing front desk operations.

Fred will explore everything from the use of AI (i.e. artificial intelligence) and iPads in the practice to the benefits of time-savers like online appointing and automated task management. Other topics to be covered include internet-based staff training, social media management tools, automated time/attendance/benefits tracking systems, and more. Learn the secret to using today’s remarkable new generation of practice management solutions to dramatically increase organization, efficiency and productivity for everyone on your team.

Debra Engelhardt-Nash

Debra Engelhardt-Nash has been in dentistry over 30 years. She has presented workshops nationally and internationally for numerous study groups and organizations. She is a repeat presenter for the American Dental Association, Chicago Dental Society and the American Academy of Cosmetic Dentistry. She has written for a number of dental publications and has been honored twice as author of the year for her contributions to dental journals. Debra was also an instructor for the Central Piedmont Community College Dental Assisting Program and a guest instructor for Medical College of Georgia School of Dentistry, the University of Minnesota and Oregon Health Sciences University.

She is a founding member and served two terms as President of the National Academy of Dental Management Consultants currently serving again as President of that organization. Debra is also a member of the American Academy of Dental Practice Administration and Speakers Consulting Network. She serves on the Practice Management Advisory board for the American Dental Association.

Debra has been listed in Dentistry Today as a Leader in Continuing Dental Education and Dental Consulting. In 2008, Debra was awarded the American Dental Assistants Association highest honor – The Distinguished Service Award. She was also honored by in 2014 as Top 25 Women in Dentistry and the 2015 recipient of the Gordon Christensen Outstanding Lecturer Award.

The Upside of Dentistry - Your Role in Dental Market Trends

Speaker: Debra Engelhardt-Nash

The significance of Dental Teams in all aspects of the dental marketplace continues to rise in all current types of dental environments. Whether you work in a private practice, group, DSO, or franchise it is critical to learn the current and growing trends in the industry and how they apply to patient care and related services.

The significance of Dental Teams in all aspects of the dental marketplace continues to rise in all current types of dental environments. Whether you work in a private practice, group, DSO, or franchise it is critical to learn the current and growing trends in the industry and how they apply to patient care and related services. Learn how to provide better solutions and enhance services for your patients in this discussion of industry trends.

Kurt Tullar, J.D.

Kurt Tullar is an HR Advisor and a licensed attorney with over 10 years experience as a litigator and compliance officer. Kurt spends his days helping CEDR members understand the many ways in which employment laws impact HR policies and providing guidance to successfully resolve workplace problems.

How’d You Manage THAT? Actionable Strategies to Reduce Drama, Build Rapport, and Get What You Need from Your Team AND Your Boss

Speaker: Kurt Tullar

Have you ever known another manager or practice administrator who seemed to have it all together? Their practice is drama free, boasts a high-functioning, happy team and great production levels, and has a fully supportive boss. Particularly after a challenging day, you may feel that’s an impossible feat to achieve!

Have you ever known another manager or practice administrator who seemed to have it all together? Their practice is drama free, boasts a high-functioning, happy team and great production levels, and has a fully supportive boss. Particularly after a challenging day, you may feel that’s an impossible feat to achieve!

Not anymore. Join Kurt Tullar, JD, as he reveals actionable management strategies you can put in place immediately to reduce team drama, encourage open channels of communication with your team, and keep your best employees happy. He’ll also cover the best ways to get your boss on your side if you ever need to take an adverse management action, like letting a toxic employee go.

Don’t look at another manager again and wonder “How did they manage that?!” Learn these strategies and become that manager today!

Cathy Jameson, PhD

Cathy Jameson is the founder of Jameson Management, an international dental management, marketing and hygiene coaching firm. The Jameson Method of Management, developed by Cathy, offers proven management and marketing systems for helping organizations improve their workflow and efficiency in a positive, forward thinking culture. Cathy earned a bachelor’s degree in Education from the
University of Nebraska at Omaha and then a Master’s Degree in psychology from Goddard College. She received her doctorate from Walden University.

Cathy has been named one of the Top 25 Women in Dentistry as well as being the recipient of the second Lifetime Achievement Award from the American Association of Dental Office Management in 2014.

She considers herself a life long learner and encourages those around her to be in a constant state of study, growth and action. She is the author of several books, including her latest title, Creating a Healthy Work Environment.

Creating a Healthy Work Environment

Speaker: Cathy Jameson, PhD

Your practice cannot operate or reach its full potential without a dynamic, productive team. This engaging and informative course allows each participant to take a deep look at his/her role in the practice as well as examining the business and where it is going.

Your practice cannot operate or reach its full potential without a dynamic, productive team. This engaging and informative course allows each participant to take a deep look at his/her role in the practice as well as examining the business and where it is going. Learn the skills you will need to take your practice from where it is now to that next level and how to develop a culture of superstars along the way. Enjoy this powerful session as you determine the key components to creating your own healthy work environment.
Course Learning Objectives:

  • DEVELOP the leadership capability of each person on the team
  • ENHANCE patient care and customer service: the key to practice building
  • LEARN how to make teamwork a reality rather than a cliché’
  • UNDERSTAND how to create a sense of “co-ownership” among team members
  • INCREASE the productivity of individuals and translate that into increased productivity for the practice
Tonya Lanthier

Tonya Lanthier is the founder and CEO of DentalPost, the premier online and mobile dental job board and community. The dental tooth duchess entrepreneur is passionate about improving lives and helping dental professionals build teams that excel by using data to make smarter hires. She is an uber connector and optimist that loves adventure – a true MavHERick.

Due to a traumatic childhood bicycle accident, Tonya knew at a young age that dentistry would be her chosen path. In 2005, while practicting as an RDH and struggling to begin a family, Tonya started DentalPost. Dental professionals utilize DentalPost to connect and make better job choices and hiring decisions using data. Tonya is now a mother of twin fourteen-year old girls, and has grown the company into a networking community for more than 750,000 dental professionals and 47,000 dental offices. DentalPost has made the Inc. 5000 list of fastest growing private companies three years in a row.

Tonya, a native of Atlanta, is a member of the American Dental Hygienists’ Association (ADHA), Entrepreneurs’ Organization (EO), a supporter of AACD’s Give Back a Smile program and a volunteer at several charitable organizations including Georgia Mission of Mercy and Ben Mansell Clinic. She is a board member of the Oral Cancer Cause and Dental Entrepreneur Women. Tonya speaks at popular dental conferences sharing her story and how to build winning teams. She also speaks to dental hygiene students, and coaches dentists and dental professionals on culture and careers.

Supercharge Your Dental Team - The Latest Techniques for Making Your Best Hires

Speaker: Tonya Lanthier

Tonya Lanthier, CEO of DentalPost.net, draws on her 20 years of experience in the dental industry and her highly data-driven job search website to teach the best approach to establishing a dynamic practice culture that attracts the best team members and creates an environment where patients can’t resist recommending the practice.

Tonya Lanthier, CEO of DentalPost.net, draws on her 20 years of experience in the dental industry and her highly data-driven job search website to teach the best approach to establishing a dynamic practice culture that attracts the best team members and creates an environment where patients can’t resist recommending the practice.
Learning objectives:
• Why culture is the most important aspect of the patient experience
• How to recruit and retain ideal candidates for the team
• How to capitalize on social media and other digital tools to most effectively communicate your culture

Shannon Mackey Whitney Speir

Shannon Mackey is the Co-Founder and Marketing Maven of Roadside Dental Marketing, a leading provider of websites and marketing for the top dentists throughout the country. With more than 20 years of real-world experience in high-performing practices, her energetic love of marketing is a driving force behind Roadside’s practical solutions for successful dental practices.

Google makes approximately 500-600 changes to its algorithm each year, which means the realm of online marketing never sits still – and neither does Shannon. Shannon coaches and trains top multi-disciplinary practices to implement simple, step-by-step strategies that result in increased new patients, referrals, reviews, and rankings. Her infectious enthusiasm and out-of-the-box approach have led Roadside to the top of the dental website design and marketing field.

With more than 15 years in marketing and design, Whitney is the Marketing Director for Roadside and has a passion for helping dental professionals learn how to implement simple strategies that get BIG results – more patients and more revenue!

A self-described “marketing nerd” (glasses and all!), Whitney’s top goal is to help Roadside’s clients get TONS of patients by means of powerful marketing strategies and dental websites.

Create Your Marketing DREAM TEAM “What, I don’t have to do it all?” Nope!

Speakers: Shannon Mackey and Whitney Speir

With all the things on your to-do list from day to day, marketing tasks can easily get back-burnered. But marketing doesn’t have to be on your shoulders alone – we’ll show you how to get your team to think like promoters every single day.

With all the things on your to-do list from day to day, marketing tasks can easily get back-burnered. But marketing doesn’t have to be on your shoulders alone – we’ll show you how to get your team to think like promoters every single day. These days, everything is a marketing opportunity – every appointment, every interaction, every person on the team contributes to your brand’s reputation. We’ll give you the training and the tools to be able to turn your team into stellar brand ambassadors!

Getting reviews, showcasing your uniqueness on social media, writing SEO-boosting blog posts, getting referrals, building your community and brand awareness – these are ALL areas to use your TEAM: Together Everyone Achieves Marketing!

With more than 20 years in high-performing practices, Shannon has ample experience coaching and training dental teams to marketing brilliance! She and Whitney will offer real-world, practical tips, tools, and solutions for you to implement right away in your own practice.
Learning Objectives:
• Get tips for the interview so you can identify and hire marketing cheerleaders
• Determine how to delegate and share the load (no more mile-long to-do lists on your plate only!)
• Learn how to motivate and create excitement (so the team actually DOES the work)
• Get tools and checklists to keep everyone accountable
• Take home an extensive marketing kit, including how-to videos so you don’t have to try to teach the team by yourself!

Dave Monahan

Dave Monahan is the CEO of Kleer and has a passion for creating technology-enabled businesses that improve people’s lives. Prior to joining Kleer, Dave served as the President and CEO of FitLinxx, a leader in the wearables market, where he created simple, affordable and connected wearable devices for the medical and sports markets. FitLinxx devices enabled patients to monitor and manage chronic conditions and athletes to monitor and improve their performance. FitLinxx partnered with over 50 leading fitness and health companies to embed Fitlinxx devices and data platform into customized applications.

While at Microsoft from 1999 to 2006, Dave developed new product, market and partnering strategies that helped Microsoft and thousands of Microsoft partners enter new markets and grow.

Dave is a graduate of the Pennsylvania State University and Loyola University, and resides in the Greater Philadelphia area. Dave is married and has 3 children, ages 12, 14 and 16. When Dave is not coaching or supporting his kids’ activities, he finds time to exercise, travel and play any sport or competitive activity that he or his friends can dream up.

Increasing the Value of Your Practice without Adding New Patients

Speaker: Dave Monahan

Dental Practices often believe getting new patients in the door is essential for growth. However, attracting new patients is an expensive, time consuming, and often unsuccessful process. Practices are learning what other industries have known for some time. It’s much easier and more cost-effective to grow by selling more services to your existing patient base.
But how?

Dental Practices often believe getting new patients in the door is essential for growth. However, attracting new patients is an expensive, time consuming, and often unsuccessful process. Practices are learning what other industries have known for some time. It’s much easier and more cost-effective to grow by selling more services to your existing patient base.
But how? Membership Plans.

On average, 30 percent of a practice’s patient base is uninsured, but these uninsured patients are 50% less compliant than insured patients. Uninsured patients want more dental care, but avoid visits and turn down treatment due to costs and not having coverage. In this session, Dave Monahan will discuss how to increase uninsured patient visits 50-100%, treatment compliance and revenue 50-75%, and practice valuation 50-100% by starting your own Membership Plan.

Course learning objectives:

  • Review the dental market dynamics that are driving the need for membership plans
  • Recognize the mindset of the uninsured patient and what they really want from dental care
  • Discuss the long-term value of uninsured patients
  • Identify and understand the potential value of in-house Membership Plans
  • Compare the value of Membership Plan patients to insured and uninsured
  • Understand how a Membership Plan will increase revenue and practice valuation

Saturday Morning: Sponsored Educational Sessions

More Saturday Morning Courses Coming Soon!

Laura Hatch, FAADOM

Laura Hatch helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching. With a bachelor’s in human resources and a master’s in organizational leadership, Laura Hatch has committed years of study to learning how to manage and empower team members. Laura partnered with her husband to build and manage two fee-for-service dental practices. Twelve years later, she founded Front Office Rocks, which offers Web-based, on-demand front office training for dental practices. As the leading authority on virtual dental front office training, Laura has developed training methods that consist of established ideas and practical training that can be easily implemented into any office.

Laura has been published in Dental Assisting Digest, Dentaltown, and Dentistry IQ. She is also a fellow of the American Association of Dental Office Managers, a national and international speaker on dental practice management for leading dental authorities, state and local dental societies, study clubs, and an advisor to several companies within the dental community. She is a member of the National Speakers Association and the Speaking Consulting Network. Laura was recognized as one of DPR’s Top 25 Women in Dentistry in 2016.

How to Have Difficult Discussions Like a Rockstar

Speaker: Laura Hatch, FAADOM

As the office manager, you regularly manage patient issues, office drama and the working relationship you have with the doctor, who can be your biggest advocate or detriment. This course dives into the complex relationship office managers have with the doctors in the practice.

As the office manager, you regularly manage patient issues, office drama and the working relationship you have with the doctor, who can be your biggest advocate or detriment. This course dives into the complex relationship office managers have with the doctors in the practice. The title – office manager – includes “management,” your name is not on the wall and you don’t have the final decision on major issues. Many dentists are not trained in business and prefer to only work on teeth and not deal with administrative details handled by office managers. Laura will delve into communication techniques that work to create a true partnership between the office manager and dentist that doesn’t just survive, but thrives.

Course Learning Objectives:

  • Define and describe the functions of the front office, business office and your role within the practice; including the positions you manage – Receptionist, Scheduling, Treatment Coordinator, and Financial Coordinator.
  • Define communication and how to apply the right amount in the dental office among staff, patients, management team and doctor(s).
  • Identify the six key principles of effective communication, define each and apply them to your staff and dentist relationships.
  • Understand the importance of customer service in the dental office and your role as the leader.
  • Understand staff management.
  • How to reduce office gossip and drama and illustrate how both have a direct impact on the entire staff.
  • How to become an active listener.
Rick Willeford, MBA, CPA, CFP

Raymond F. “Rick” Willeford, MBA, CPA, CFP was one of the first Dental CPAs 40 years ago. However, he is also an Electrical Engineer from Georgia Tech and the developer of DentaMetrix—a professional strength data extraction and dashboard software. Rick has always been interested in increasing a practice’s top line revenues, and he has a unique combination of knowledge in cutting edge technologies, along with deep experience and understanding of the business and practice management side of dentistry.

But Who is Watching the OTHER 40 Profit Leaks?!?

Speaker: Rick Willeford, MBA, CPA, CFP

Sure, you need to ‘watch your numbers’—but which numbers?!?

Your probably track the main areas, like production, collections, patients, recare, etc.. But would you like to dig deeper and discover the measurable ‘drivers’ that actually impact those areas?

Sure, you need to ‘watch your numbers’—but which numbers?!?

Your probably track the main areas, like production, collections, patients, recare, etc.. But would you like to dig deeper and discover the measurable ‘drivers’ that actually impact those areas? For instance, how is production efficiency per team, per chair, per patient, per procedure? And what is the procedure mix and procedure offerings in the first place? Not to mention, who is watching the back door re enrollment, retention and recare rate!?!

Join me as we uncover those leaks—and measure the dollar value of those missed Opportunities!!

Weston Lunsford

As CEO of Dental Intelligence, Weston oversees the direction of the company and its products. He manages the company’s revenue growth, strategic vision, and future expansion plans. He also dedicates a large part of his time to being directly involved with our clients, both dentists and practice team members, in order to fully understand their needs, wants and experiences with Dental Intelligence’s products and solutions.

"There’s Too Much To Pay Attention To!" The Power of Data in Improving Patient Care & Team Performance

Speaker: Weston Lunsford

This fast-paced, interactive course with Weston will change the way you think about the business of dentistry, and how you manage your own team. You’ll leave this session empowered to use actionable metrics to directly impact patient health, team performance, and practice profitability.

This fast-paced, interactive course with Weston will change the way you think about the business of dentistry, and how you manage your own team. You’ll leave this session empowered to use actionable metrics to directly impact patient health, team performance, and practice profitability. This is not a course about statistics or KPIs or data trends. Drawing upon powerful insights and examples from thousands of dental providers, you’ll discover what top practices are doing to change their patient’s lives through a focus on key metrics, and what your practice can do to have the same impact.

Jeff Gladnick

Jeff Gladnick is the founder and CEO of Great Dental Websites, a digital marketing agency for dental practices of all stripes and the creator of a dental website software platform that makes building a dental website and marketing it easier, faster, and less expensive. He comes from a family of 8 Dentists, and has worked in marketing for over 15 years, and his company has worked with over 600 practices, in 5 countries, on 3 continents.

Steal These Marketing Ideas for Your Practice

Speaker: Jeff Gladnick

Brilliant marketing tactics, curated from hundreds of practices in 5 countries, that you can implement right now in your practice to wow your team. We’ll cover both online and offline ideas, ways to involve your team, tricks to get your Dentist involved.

Brilliant marketing tactics, curated from hundreds of practices in 5 countries, that you can implement right now in your practice to wow your team. We’ll cover both online and offline ideas, ways to involve your team, tricks to get your Dentist involved. Whether you’re a startup, a group practice, or a specialty practice, there will be insightful takeaways you that everyone can use.

Best of all, most ideas are free to implement.

Bruce Bernstein Emily Vines

Bruce Bernstein, Vice President of Global Sales for Launch Loyalty, has been a dental plan industry leader for more than 16 years. He began his career in provider network management learning each aspect of building and maintaining industry-leading, proprietary dental networks. Bruce then spent time in the marketing department before moving into his current global sales role.
Several years ago, he began working with corporate dental groups to build fully customized private-labeled discount plans that increase patient loyalty and treatment acceptance. In addition to building programs from the ground up, Bruce has also helped several clients develop strategies to enhance and revamp their existing programs. Bruce plays an integral role in the ongoing development of the Launch Loyalty platform.

Emily Vines, Business Development Specialist, plays an integral role on the Launch Loyalty sales team. Emily attended Texas State University and graduated from the McCoy College of Business where she developed a passion for marketing, strategic initiatives and many aspects of the business world. Her focus and passionate drive for success makes her a valuable asset to our growing team.

As Business Development Specialist, Emily is dedicated to helping dental offices create and launch successful in-house plans. Her goal is to ensure each new plan that we create perfectly fits each of her client’s needs and provides profitability for their practice. Emily enjoys helping dental offices find their full potential by creating custom in-house plans.

In-House Discount Plans: Do They Really Work and How Are They Regulated?

Speakers: Bruce Bernstein and Emily Vine

As in-house discount plans continue to increase in popularity among dental offices and their patients, it’s important to understand how they work and if they’re right for your practice.

As in-house discount plans continue to increase in popularity among dental offices and their patients, it’s important to understand how they work and if they’re right for your practice. In the first part of this session, we’ll take a look at statistics and trends that we’re seeing across multiple offices that have implemented these programs as well as uncover what it takes to leverage your plan for optimal performance.

Did you know that 36 states currently regulate in-house discount plans, with some even requiring licensing or registration with the state? We’ll spend the remainder of the session discussing how these plans are regulated across the country and what you should be doing to ensure your plan is truly compliant.

Tom Clark

Tom Clark is founder of Banyan (formerly Social Dental), a health tech company. Tom created the industry’s only HIPAA-compliant patient photo and review sharing app to help doctors grow their practices by building trusted relationships with patients. Previously, Tom was president and CEO of WhiteCap Dental Solutions, where he disrupted the dental implant industry’s dependence on field sales by selling directly to dentists. Under Tom’s leadership, WhiteCap achieved a three-year growth rate of 625%, hitting #734 on the Inc. 5000 list of the fastest-growing companies. When he’s not building businesses, Tom enjoys spending time with his family and boating.

How to Build a Dental Marketing Playbook

Speaker: Tom Clark

Join Tom Clark as he walks you through the essentials of building a complete marketing playbook.

Join Tom Clark as he walks you through the essentials of building a complete marketing playbook.

Course Learning Objectives:

  • Learn how to think like a CMO
  • Discuss how to work backwards from the results you want
  • Understand key marketing metrics for your practice
  • Discover how to analyze performance and grow your marketing efforts
  • Learn how to leverage Patient Experience throughout your playbook

Saturday Afternoon: Educational Sessions

Judy Kay Mausolf

Judy Kay Mausolf is a speaker, author and dental practice culture cultivator with expertise in helping others get happier and more successful! She coaches teams how to grow their practices by becoming better leaders, working together better and delivering service with more focus and passion.

She is Past President of National Speakers Association (Minnesota Chapter), Director of Sponsoring Partners for the Speaking Consulting Network, member of the National Speakers Association and Academy of Dental Management Consultants.

Super Teams Panel!

Moderated by: Judy Kay Mausolf

Are you struggling with some specific challenges in your practice? Do you wish you could just pick the brain of an industry consultant? Well wish no longer!

Are you struggling with some specific challenges in your practice? Do you wish you could just pick the brain of an industry consultant? Well wish no longer! We’ve assembled three of the dental industry’s top consultants on a panel just for you! Bring your top three challenges and our panel will give you their recommendations.

Janice Hurley

Janice Hurley is Dentistry’s Image Expert on personal presence and professional success.

Attendees to her courses have described her as profoundly articulate, gracefully charismatic and powerfully entertaining. She has been honored for more than ten years as one of the top speakers in dentistry by Dentistry Today.

A noted authority on treatment presentation and effective in office systems, Janice consults and coaches “hands on” and through articles published in Dental Economics, Dentistry Today, The Progressive Dentist, and others. Even dental hygiene schools use her written protocol standards for both image and effective communication. She knows what it takes to project professional excellence and confidence so others feel it instantly, her goal is for everyone to use their professional energy for personal success.
Janice’s energy is contagious and audiences inevitably leave raving fans and ready to reenergize their lives, and their practices. Janice has been a featured speaker with the Thomas P. Hinman Dental Meetings, Yankee Dental Congress, American Academy of Cosmetic Dentists, American Association of Endodontists, Philips Sonicare, Academy of Dental CPAs , Henry Schein, and many, many more.

50 SHADES OF AMAZING - Why Not?

Speaker: Janice Hurley

Figure out your own formula for looking and feeling amazing!

  • Figure out your own formula for looking and feeling amazing.
  • Embrace the unique charismatic you.
  • Decide that fantastic fits you just fine.
  • Learn to plan for health & wellness and love it.
Mark Murphy, DDS

Mark is the Principal of FunktionalTracker.com, Lead Faculty for Clinical Education at ProSomnus Sleep Technologies, serves on the Guest Faculty at the University of Detroit Mercy and Michigan Schools of Dentistry and as a Regular Presenter on Business Development, Practice Management and Leadership at the Pankey Institute.

He has served on the Boards of Directors of the Pankey Institute, National Association of Dental Laboratories, the Identalloy Council, the Foundation for Dental Laboratory Technology, St. Vincent DePaul’s Dental Center and the Dental Advisor.

He lectures internationally on Leadership, Practice Management, Communication, Case Acceptance, Planning, Occlusion, Sleep and TMD. He has a knack for presenting pertinent information in an entertaining manner.

Leadership Lessons for Dental Teams

Speaker: Mark Murphy, DDS

The dental teams that are most successful have strong leadership at every level. From vision, through planning and onto the execution and implementation, there is alignment and congruence that supports high performance.

Great communication, motivation, feedback and rewards all compliment excellent design and strategy. In this course, Mark will feature lessons and examples that will help you start to develop a stronger leadership culture right away. You will access leadership, communication and motivational exercises that support your growth and development as a team.

Experience less stress, better alignment to goals and objectives and more fulfillment as a team.

Learning Objectives

  • Understand basic leadership principles and the major leadership styles
  • Examine communication, motivational and learning styles that support good leadership
  • Work through group exercises on planning, communication and leadership
Susan Gunn

Susan definitely has a wild, crazy, fun side but she is very serious about the financial organization of dental practices. An Advanced QuickBooks ProAdvisor & a Certified Fraud Examiner, she has helped practices organize and keep their revenue for over twenty years.

Having written 38 books and a nationally recognized speaker, Susan has been appointed as an American Dental Association Consultant to the Council for 2016-2017, recognized since 2005 as A Leader In Consulting by Dentistry Today Magazine and named an American Dental Association Financial Matter Expert and a Guidelines for Practice Success Expert. Susan lives in her hometown, Arlington, TX.

Your Actions Speak Louder Than Words - Ethics is Truly a Choice

Speaker: Susan Gunn

Susan’s sense of humor and real life stories drives home the point that ethics really are simply a choice…your choice…and, your choice makes a difference.

What exactly is ethics?
Is there a difference between business ethics vs. personal ethics?
Susan’s sense of humor and real life stories drives home the point that ethics really are simply a choice…your choice…and, your choice makes a difference.

Straight out of the news headlines and current events, we will discover what it means to have ethical standards, what and who influences our ethics and how does one lose their sense of ethics.

But, let’s take it one step further. How can we apply ethics in our practice? We are going to review known corporations’ code of ethics and the business results of their application.

Come learn the following key thoughts:
• What is ethics?
• How do ethics encompass all you are involved in?
• What and who influences ethics?
• How can a practice develop their Code of Ethics?

Teresa Duncan, MS, FAADOM

With over 20 years of healthcare experience, Teresa addresses topics such as Insurance Coding, Office Manager Training and Revenue Growth. She is a Fellow of the American Association of Dental Office Management. Her memberships include the Association of Certified Fraud Examiners, National Speakers Association and the Academy of Dental Management Consultants. She was recently named one of the Top 25 Women in Dentistry and is the author of Moving Your Patients to Yes: Easy Insurance Conversations as well as a contributing author to the ADA’s CDT 2017 Companion Guide. Teresa received her Master’s Degree in Healthcare Management.

Network Participation: Is it Working for You?

Speaker: Teresa Duncan, MS, FAADOM

It is possible to be profitable in today’s insurance environment with efficiency and proper positioning. This interactive workshop will help you to decide your insurance participation and profitability comfort level.

It is possible to be profitable in today’s insurance environment with efficiency and proper positioning. This interactive workshop will help you to decide your insurance participation and profitability comfort level. If you’ve ever wondered how your office can improve its billing and coding practices then you’ll find the answer in this session.

Learning Objectives:
• Discover your office’s true insurance position
• Assess and evaluate your practice metrics
• Understand the current insurance environment and plan for near-future changes
• Learn how you can best prepare for a surprise audit

For the workshop please bring these reports generated for a 12-month period:

• Procedure Code Report (which procedures were billed for and how often)
• Adjustment Report (detailed)
• New Patient Referral Sources
• Production/Collection (aged 30, 60, 90 days)

** Please have a calculator available.

Lois Banta

Lois Banta is CEO, President and Founder of Banta Consulting, Inc., a company that specializes in all aspects of dental practice management. Lois has over 37 years of dental experience and consults and speaks nationally and internationally. She is the owner and CEO of The Speaking Consulting Network, and a member of ADMC, ADAA, NSA and AADPA.

A Day in the Life of a Manager...Everything I Know...I Learned in Kindergarten. How to Lead, Motivate and Celebrate Managing Your Practice

Speaker: Lois Banta

A day in the life of the Manager in a practice is ever changing and has many layers. There are reports to monitor, trends to identify and a multitude of day to day fires to put out. And then, there is the challenge of keeping everyone motivated and involved.

A day in the life of the Manager in a practice is ever changing and has many layers. There are reports to monitor, trends to identify and a multitude of day to day fires to put out. And then, there is the challenge of keeping everyone motivated and involved. It can be exhausting. In this course we will identify the potential road blocks to success and design successful strategies for a win/win for the patients, the practice and the team. If we can just remember what we learned in kindergarten…we could lead so much more effectively. We will find our internal giggle, discuss solutions and empower ourselves to truly make a difference.

What you will learn:
• How to reduce stress!
• How to create a motivated team environment
• Learn the benefits of detailed job descriptions, cross training, each one help one volunteerism
• Understand why written SOPs help reduce confusion
• Create detailed action plans and celebrate successes
• Lead with intention

Ginny Hegarty, SPHR

Ginny Hegarty is a Dental Practice Management Strategist, Speaker, Author and Coach passionate about helping dental professionals create their next level of success and a practice they love.

Ginny is the President of Dental Practice Development, Inc. providing practice management and team development services to dentistry since 1997. Ginny is a Faculty Presenter for 4 Steps to a Great Hire in the ADA’s Executive Certificate Program with the University of Notre Dame [a big deal in her Irish Catholic, football-loving family!] She is a Past-President of The Academy of Dental Management Consultants. Ginny’s new book is PIVOT, Practice Leadership Redefined.

Simple Changes - Big Rewards Communication Secrets of Great Leaders

Speaker: Ginny Hegarty, SPHR

If you’re a practice leader who sometimes feels like you’re herding cats, this is the course for you!

Studies show that leaders spend upwards of 75% of their time communicating; it’s critical that practice leaders are prepared for these crucial conversations. Join me for Simple Changes; Big Rewards and learn these simple, yet profound changes in your leadership mindset and communication skills that will positively impact you, the team, the patients and YES, the bottom-line.

Course objectives include learning how to:

  • Defuse potential drama and focus on results – it’s easier than you think
  • Get much better at delegation so your expectations are understood and met
  • Coach personal and team accountability turning excuses into results
  • Create a practice culture that attracts and retains the very best people
  • Inspire team member engagement to create meetings that are upbeat & productive
  • Improve communication with each other and patients in 7 simple, yet powerful steps
Theresa Narantic

Theresa has been in the dental industry for over 35 years and has focused exclusively on the growth and success of dental businesses. Beginning a well-traveled career beginning as a dental assistant, financial coordinator and multi-office manager, coupled with academic understanding of the business environment, Theresa has been extremely successful in assisting dental practices initiate and/or strengthen their businesses. An authentic understanding of clinical, administrative and comprehensive business has allowed audiences to derive comprehensive understanding of pertinent industry topics in general and specialty dental practices. She is a member of the Academy of Dental Management Consultants and Speaking Consulting Network.

YES, YES, YES! When Do We Start?

Speaker: Theresa Narantic

What if your schedule was so full that the most difficult task you had in your practice was trying to find appointments for EVERY patient you had because every one of them wanted to start immediately after you shared their treatment plan?

Articulating a clear, concise, plan with an empathetic presentation, your biggest difficulty will be managing to find time in our full schedule for EVERY patient wanting to begin ASAP!

Let’s make this reality by:

  • Each team member being an expert in their role and develop confidence in presentation
  • Compartmentalizing the information that we share with the patient so they can make singular, consecutive decisions rather than simultaneous choices on need, want, value, care, and cost
  • Increasing the value of the dental procedure diagnosed
  • Adding emotion choice to the patient’s decision rather than just fact based

This session will make it possible for your team to increase acceptance, build healthier, productive, and efficient schedules and diminish cancellations!

Dana Watson, FAADOM

Dana is a Fellow of the American Association of Dental Office Management and a member of the Academy of Dental Management Consultants as well as the Speaking & Consulting Network. After teaching high school science for ten years, Dana moved to dentistry and has been working in the dental field for over fifteen years. She is the owner of Distinction Dental Management Systems and enjoys teaching foundations of excellence for the dental team and building leaders and liaisons within the dental practice. Dana is also an active practice manager of a dental practice in her home town of Nashville, Tennessee.

Expect the YES! Forget the Rest!

Speaker: Dana Watson, FAADOM

Courage and Confidence to Ensure You Can Convert Any Caller into A Patient of Record!

We often forget that the phone is our friend. The phone is our lifeline. The phone is our paycheck. Take away these tried and true tips to give you the tools you need to handle any phone call. With confidence, you can control the caller and convert the patient to your schedule and you’ll actually look forward to answering the phone!

Brad Barbera

Brad Barbera is an author, speaker, trainer, and consultant in strategy, innovation, and mission-focused teamwork. His book Keep Innovation Simple – Lead with Clarity and Focus in a World of Constant Change, brings evidence-based principles to organizational effectiveness, while actually making the reading of a business book entertaining. Brad has been bringing his experience and research to leaders of businesses and nonprofits for nearly three decades. He is a certified New Product Development Professional (NPDP) and is Editor-in-Chief of Visions Magazine. He’s also a proud father of two, competitive stair climber, and a moderately competent chess player.

"Mission: If It's not Impossible, It's not Worth Doing"

Speaker: Brad Barbera

What would make you want to go into the office, even if you weren’t getting paid for it? Extraordinary organizations focus relentlessly on such missions, and make the lives of everyone they touch better for it.

What makes you excited to go into the office on a Monday morning? What would make you want to go into the office, even if you weren’t getting paid for it? Those are the things that make up a real mission. Not a 500-word essay written in corporate buzzword jargon that no one ever reads for fear of being bored to death. Just a few words that capture your reason for being there. Extraordinary organizations focus relentlessly on such missions, and make the lives of everyone they touch better for it.

In this workshop, you will learn:

      • What makes one mission statement good, and what makes another one not-so-much;
      • How to create a genuine mission for your office that will make people want to be part of what you do
Moderated by: Courtney Roberts, FAADOM

Courtney is a 13+ year veteran of the dental field and in 2014 she earned the title of Fellow by the American Association of Dental Office Management (AADOM). She was a nominee for the 2015, 2016, 2017 and 2018 Practice Administrator of the Year Award and AADOM also honored Courtney with the Practice Manager of Distinction Award 3 years in a row. In addition, Dental Product Reports named Courtney as one of the Top 25 Women in Dentistry for 2016 and she is a member of the Speaking Consulting Network and AADOM’s Speaker/Consultant Alliance. Courtney has received national publications on practice management articles that have been featured in DentistryIQ, Dental Assisting Digest, and The Observer. She has continued her passion of dentistry by becoming an accredited AADOM Ambassador, an AADOM Lifetime Member, and she also serves as the designated chairperson for the AADOM Endodontic Specialty Network as well as the board of directors for the San Diego Chapter for Dental Office Managers Study Club.

Referrals, Bagels & Doughnuts General Practice KOL for Specialty Practice Managers

Facilitated by: Courtney Roberts, FAADOM

AADOM Members learning from AADOM Members! One of the most interactive sessions of the conference! This session is for Specialty Practice Managers.

Ever wonder if your general practice referring office likes their bagels? Wish there was a way to market to them more effectively?

Since referral based practices share similar challenges, especially when it comes to referral marketing, building relationships with general practices, etc. learn first hand in this interactive session. Specialty practice managers have the opportunity to “pick the brains” of our general practice manager KOL panel. Bring your questions and learn from peers how you can best build relationships with GP practices and find out if they really eat those doughnuts and if they don’t – what are they hungry for!